{"id":1008,"date":"2019-06-12T19:08:36","date_gmt":"2019-06-12T17:08:36","guid":{"rendered":"https:\/\/makevision.cz\/?p=1008"},"modified":"2020-11-24T22:55:53","modified_gmt":"2020-11-24T21:55:53","slug":"uspesne-firmy-znaji-zakazniky","status":"publish","type":"post","link":"https:\/\/makevision.cz\/uspesne-firmy-znaji-zakazniky\/","title":{"rendered":"Forbes.cz: \u00dasp\u011b\u0161n\u00e9 firmy dob\u0159e znaj\u00ed sv\u00e9 z\u00e1kazn\u00edky. Jak poznat, co si lid\u00e9 mysl\u00ed?"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.22.3&#8243; custom_padding=&#8220;0|0px|0|0px|false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;680px&#8220; custom_padding=&#8220;27px|0px|21px|0px|false|false&#8220; use_custom_width=&#8220;on&#8220; custom_width_px=&#8220;680px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<p><em>Tento \u010dl\u00e1nek jsme p\u016fvodn\u011b sepsali pro Forbes.cz.<\/em><\/p>\n<p>V dob\u011b, kter\u00e9 vl\u00e1dnou data, webov\u00e1 analytika a\u00a0personalizovan\u00fd obsah, maj\u00ed firmy o\u00a0sv\u00fdch z\u00e1kazn\u00edc\u00edch tolik dat, \u017ee nev\u011bd\u00ed, co s\u00a0nimi.<\/p>\n<p>Trouf\u00e1m si tvrdit, \u017ee jim to p\u0159in\u00e1\u0161\u00ed fale\u0161nou jistotu v\u00a0tom, \u017ee sv\u00e9 z\u00e1kazn\u00edky maj\u00ed p\u0159e\u010dten\u00e9. A\u00a0to p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed probl\u00e9my: nov\u00e9 produkty, o\u00a0kter\u00e9 ve skute\u010dnosti nikdo nem\u00e1 z\u00e1jem, slu\u017eby, kter\u00e9 re\u00e1ln\u011b ne\u0159e\u0161\u00ed \u017e\u00e1dn\u00e9 pot\u0159eby, nebo kampan\u011b, na kter\u00e9 nikdo nesly\u0161\u00ed.<\/p>\n<p>Dnes n\u00e1m nechyb\u00ed mo\u017enost n\u011bco analyzovat.\u00a0Jak ale po\u010det z\u00e1kazn\u00edk\u016f i\u00a0zam\u011bstnanc\u016f nar\u016fst\u00e1, s\u00a0t\u00edm, jak se podnik\u00e1n\u00ed p\u0159esouv\u00e1 na internet a\u00a0automatizuje,<strong><span>\u00a0<\/span>ub\u00fdv\u00e1 firem, kter\u00e9 doopravdy znaj\u00ed sv\u00e9 z\u00e1kazn\u00edky\u00a0<\/strong>a um\u011bj\u00ed odhalit skryt\u00e9 d\u016fvody, kter\u00e9 ovliv\u0148uj\u00ed, jak se lid\u00e9 p\u0159i\u00a0nakupov\u00e1n\u00ed chovaj\u00ed a\u00a0rozhoduj\u00ed.<\/p>\n<p>Hlubok\u00e9 pozn\u00e1n\u00ed z\u00e1kazn\u00edka se ale neztr\u00e1c\u00ed jen kv\u016fli popularit\u011b a\u00a0dobr\u00e9 dostupnosti dat o\u00a0chov\u00e1n\u00ed lid\u00ed na internetu. Do stejn\u00e9 situace se m\u016f\u017eete dostat t\u0159eba v\u00a0p\u0159\u00edpad\u011b, kdy zakl\u00e1d\u00e1te nebo kupujete firmu v\u00a0oboru, kter\u00fd je\u0161t\u011b nezn\u00e1te.<\/p>\n<p>Jako<span>\u00a0<\/span><a href=\"http:\/\/www.forbes.cz\/micka-kara-prodej\/\">v p\u0159\u00edpad\u011b trutnovsk\u00e9 Kary<\/a>, kterou letos do sv\u00e9ho portfolia za\u0159adil investor Michal Mi\u010dka, rovn\u011b\u017e majitel Pietro Filipi.<\/p>\n<p>\u201eP\u0159i\u0161li jsme do \u00fapln\u011b nov\u00e9ho podniku, kter\u00fd roky ned\u011blal \u017e\u00e1dn\u00fd marketing. Zna\u010dka pot\u0159ebovala omladit, a\u00a0proto jsme s\u00a0marketingem museli za\u010d\u00edt. M\u011bli jsme sice p\u0159edstavu o\u00a0tom, jak jsou na\u0161i z\u00e1kazn\u00edci sta\u0159\u00ed, zda jsou to sp\u00ed\u0161e mu\u017ei, nebo \u017eeny, kolik jsou ochotni za ko\u017een\u00e9 oble\u010den\u00ed utratit, ale p\u0159esto jsme v\u016fbec netu\u0161ili, pro\u010d k\u016f\u017ei kupuj\u00ed,\u201c \u0159\u00edk\u00e1 Robert Voj\u00e1\u010dek, \u0159editel marketingu v\u00a0Ka\u0159e a\u00a0Pietro Filipi. Proto se musel pustit do hlub\u0161\u00edho pozn\u00e1v\u00e1n\u00ed sv\u00fdch nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.forbes.cz\/uspesne-firmy-dobre-znaji-sve-zakazniky-jak-poznat-co-si-lide-mysli\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;P\u0159e\u010d\u00edst \u010dl\u00e1nek na Forbes.cz&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; custom_css_main_element=&#8220;text-decoration:none !important&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Tento \u010dl\u00e1nek jsme p\u016fvodn\u011b sepsali pro Forbes.cz. V dob\u011b, kter\u00e9 vl\u00e1dnou data, webov\u00e1 analytika a\u00a0personalizovan\u00fd obsah, maj\u00ed firmy o\u00a0sv\u00fdch z\u00e1kazn\u00edc\u00edch tolik dat, \u017ee nev\u011bd\u00ed, co s\u00a0nimi. Trouf\u00e1m si tvrdit, \u017ee jim to p\u0159in\u00e1\u0161\u00ed fale\u0161nou jistotu v\u00a0tom, \u017ee sv\u00e9 z\u00e1kazn\u00edky maj\u00ed p\u0159e\u010dten\u00e9. A\u00a0to p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed probl\u00e9my: nov\u00e9 produkty, o\u00a0kter\u00e9 ve skute\u010dnosti nikdo nem\u00e1 z\u00e1jem, slu\u017eby, kter\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forbes.cz: \u00dasp\u011b\u0161n\u00e9 firmy dob\u0159e znaj\u00ed sv\u00e9 z\u00e1kazn\u00edky &#060; Makevision<\/title>\n<meta name=\"description\" content=\"Znaj\u00ed firmy dob\u0159e sv\u00e9 z\u00e1kazn\u00edky? V\u00ed, pro\u010d u nich lid\u00e9 nakupuj\u00ed? Ty \u00fasp\u011b\u0161n\u00e9 je znaj\u00ed dob\u0159e a dok\u00e1\u017e\u00ed to vyu\u017e\u00edt \u2013 nejen v marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/uspesne-firmy-znaji-zakazniky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes.cz: \u00dasp\u011b\u0161n\u00e9 firmy dob\u0159e znaj\u00ed sv\u00e9 z\u00e1kazn\u00edky\" \/>\n<meta property=\"og:description\" content=\"Znaj\u00ed firmy dob\u0159e sv\u00e9 z\u00e1kazn\u00edky? V\u00ed, pro\u010d u nich lid\u00e9 nakupuj\u00ed? 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