{"id":3012,"date":"2020-09-09T23:21:17","date_gmt":"2020-09-09T21:21:17","guid":{"rendered":"https:\/\/makevision.cz\/?p=3012"},"modified":"2020-11-24T22:44:10","modified_gmt":"2020-11-24T21:44:10","slug":"shopcamp","status":"publish","type":"post","link":"https:\/\/makevision.cz\/shopcamp\/","title":{"rendered":"Shopcamp"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.0&#8243; custom_padding=&#8220;0px||||false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|27px|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.7.0&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<p><!-- divi:paragraph --><span>Na konferenci Shopcamp jsme p\u0159ist\u00e1li s p\u0159edn\u00e1\u0161kou <strong>\u010c\u00edsla ne\u0159\u00edkaj\u00ed cel\u00fd p\u0159\u00edb\u011bh, pochopte sv\u00e9 z\u00e1kazn\u00edky d\u00edky online focus group.\u00a0<\/strong>Data v\u00e1m \u0159eknou, jak \u010dasto a v jak\u00e9m mno\u017estv\u00ed u v\u00e1s lid\u00e9 nakupuj\u00ed, ne\u0159eknou v\u00e1m ale u\u017e pro\u010d nebo zda by mohli nakupovat v\u00edc. P\u0159itom hlub\u0161\u00ed pochopen\u00ed va\u0161ich (potenci\u00e1ln\u00edch) z\u00e1kazn\u00edk\u016f a odpov\u011bdi na ot\u00e1zky typu &#8222;pro\u010d&#8220; v\u00e1m umo\u017en\u00ed r\u016fst. P\u0159edstavili jsme v\u00fdzkumnou metodu online focus group a na p\u0159\u00edkladu z\u00e1kaznick\u00e9 segmentace pro ZOOT jsme uk\u00e1zali, kde m\u00e1 kvalitativn\u00ed v\u00fdzkum sv\u00e9 m\u00edsto vedle dotazn\u00edk\u016f.<\/span><\/p>\n<p><span>Pod\u00edvejte se na p\u0159edn\u00e1\u0161ku!<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Matez Jindra a Honza P\u00e1v -\u010c\u00edsla ne\u0159\u00edkaj\u00ed cel\u00fd p\u0159\u00edb\u011bh, pochopte sv\u00e9 z\u00e1kazn\u00edky d\u00edky online focus group\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/TvqpHNAqN9Y?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/makevision.cz\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><!-- \/divi:heading --><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|0|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.4.8&#8243;]<a href=\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/Shopcamp-2020-Makevision-prezentace.pdf\">Prezentaci z Shopcampu 2020 si m\u016f\u017eete tak\u00e9 st\u00e1hnout v PDF zde.<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<!-- divi:paragraph -->\n<p>\u00a0<span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<!-- \/divi:paragraph --> <!-- divi:heading -->\n<h2>Zaj\u00edm\u00e1 v\u00e1s t\u00e9ma online focus group (OFG)? Zaost\u0159ete na tyto zdroje<\/h2>\n<!-- \/divi:heading -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.4.8&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.4.8&#8243; background_color=&#8220;#56d6f6&#8243; custom_padding=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<h4>P\u0159\u00edpadovka: ZOOT a segmentace z\u00e1kazn\u00edk\u016f<\/h4>\n<p>P\u0159ipome\u0148te si p\u0159\u00edpadovku, kterou jsme prezentovali v p\u0159edn\u00e1\u0161ce. Dozv\u00edte se, kter\u00e9 v\u0161echny metody jsme pou\u017eili pro rozd\u011blen\u00ed z\u00e1kazn\u00edk\u016f ZOOTu podle toho, jak\u00fd maj\u00ed vztah k m\u00f3d\u011b.<\/p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/makevision.cz\/zoot-pripadova-studie-segmentace-zakazniku\/&#8220; button_text=&#8220;P\u0159e\u010d\u00edst p\u0159\u00edpadovku&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; hover_enabled=&#8220;0&#8243; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.4.8&#8243; background_color=&#8220;#56d6f6&#8243; custom_padding=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.4.8&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; background_enable_color=&#8220;off&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">P\u0159\u00edpadovka: Kokoza a jak zm\u011bnit chov\u00e1n\u00ed lid\u00ed<\/h4>\n<p>Pro Kokozu jsme realizovali online focus group a segmentaci c\u00edlov\u00e9 skupiny za \u00fa\u010delem pochopit, co p\u0159im\u011bje lidi za\u010d\u00edt t\u0159\u00eddit bioodpad. Na na\u0161e v\u00fdzkumy pak navazovala kampa\u0148 s ambasadory.<\/p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/makevision.cz\/kokoza-online-focus-group-pripadova-studie\/&#8220; button_text=&#8220;P\u0159e\u010d\u00edst p\u0159\u00edpadovku&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e 2e0077&#8243; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; hover_enabled=&#8220;0&#8243; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.4.8&#8243;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.4.8&#8243; background_color=&#8220;#cabeff&#8220; custom_padding=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; link_option_url=&#8220;https:\/\/dotaznik.makevision.cz\/?r=survey\/index&#038;sid=325759&#038;lang=cs&#8220; link_option_url_new_window=&#8220;on&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.1.0-1550082008573\" data-quickaccess-id=\"header\" contenteditable=\"true\">Vzd\u011bl\u00e1vac\u00ed seri\u00e1l o metod\u011b a realizaci OFG<\/h4>\n<p>Sepsali jsme pro v\u00e1s s\u00e9rii n\u00e1vodn\u00fdch \u010dl\u00e1nk\u016f, abyste zvl\u00e1dli sami vyu\u017e\u00edt OFG metodu pro sv\u016fj v\u00fdzkum. Dozv\u00edte se tak, jak vytvo\u0159it zad\u00e1n\u00ed i sc\u00e9n\u00e1\u0159, kde rekrutovat respondenty nebo jak diskuzi moderovat a vyhodnotit.<\/p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/discover.nautie.net\/cs\/online-kvalitativni-vyzkum-diskuze\/&#8220; button_text=&#8220;Pro\u010d\u00edst seri\u00e1l&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#bb4d28&#8243; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; hover_enabled=&#8220;0&#8243; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243; url_new_window=&#8220;on&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#cabeff&#8220; custom_padding=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">V\u00fdzkum metodou OFG od n\u00e1s pro v\u00e1s<\/h4>\n<p>Pod\u00edvejte se, jak bychom postupovali, kdybyste poptali realizaci tohoto v\u00fdzkumu u n\u00e1s. Na t\u00e9to str\u00e1nce se krom p\u0159\u00ednos\u016f, dozv\u00edte i to, na kolik v\u00e1s tento typ v\u00fdzkumu p\u0159ijde pen\u011bz.<\/p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/makevision.cz\/online-focus-group\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Prozkoumat nab\u00eddku&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#bb4d28&#8243; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; hover_enabled=&#8220;0&#8243; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#cabeff&#8220; custom_padding=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">Pron\u00e1jem aplikace Nautie pro uspo\u0159\u00e1d\u00e1n\u00ed vlastn\u00ed OFG<\/h4>\n<p>Pod\u00edvejte se, co v\u0161echno n\u00e1\u0161 n\u00e1stroj um\u00ed, kde v\u00e1m uleh\u010d\u00ed pr\u00e1ci na spr\u00e1v\u011b respondent\u016f, kde p\u0159i moderov\u00e1n\u00ed a kde p\u0159i vyhodnocov\u00e1n\u00ed. Pron\u00e1jem na jednor\u00e1zov\u00fd v\u00fdzkum v\u00e1s vyjde na 5 000 K\u010d.\u00a0<\/p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/discover.nautie.net\/cs\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Zjistit v\u00edc&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#bb4d28&#8243; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; hover_enabled=&#8220;0&#8243; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Na konferenci Shopcamp jsme p\u0159ist\u00e1li s p\u0159edn\u00e1\u0161kou \u010c\u00edsla ne\u0159\u00edkaj\u00ed cel\u00fd p\u0159\u00edb\u011bh, pochopte sv\u00e9 z\u00e1kazn\u00edky d\u00edky online focus group.\u00a0Data v\u00e1m \u0159eknou, jak \u010dasto a v jak\u00e9m mno\u017estv\u00ed u v\u00e1s lid\u00e9 nakupuj\u00ed, ne\u0159eknou v\u00e1m ale u\u017e pro\u010d nebo zda by mohli nakupovat v\u00edc. P\u0159itom hlub\u0161\u00ed pochopen\u00ed va\u0161ich (potenci\u00e1ln\u00edch) z\u00e1kazn\u00edk\u016f a odpov\u011bdi na ot\u00e1zky typu &#8222;pro\u010d&#8220; v\u00e1m umo\u017en\u00ed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT &#060; Makevision<\/title>\n<meta name=\"description\" content=\"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/shopcamp\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT\" \/>\n<meta property=\"og:description\" content=\"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makevision.cz\/shopcamp\/\" \/>\n<meta property=\"og:site_name\" content=\"Makevision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/makevisioncz\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-09T21:21:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T21:44:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"751\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Honza P\u00e1v\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT\" \/>\n<meta name=\"twitter:description\" content=\"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.\" \/>\n<meta name=\"twitter:creator\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:site\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza P\u00e1v\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/makevision.cz\/shopcamp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/shopcamp\/\"},\"author\":{\"name\":\"Honza P\u00e1v\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\"},\"headline\":\"Shopcamp\",\"datePublished\":\"2020-09-09T21:21:17+00:00\",\"dateModified\":\"2020-11-24T21:44:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/makevision.cz\/shopcamp\/\"},\"wordCount\":1282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/shopcamp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg\",\"articleSection\":[\"Konference a jin\u00e9 v\u00fdstupy\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/makevision.cz\/shopcamp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/makevision.cz\/shopcamp\/\",\"url\":\"https:\/\/makevision.cz\/shopcamp\/\",\"name\":\"Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT &#060; Makevision\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/makevision.cz\/shopcamp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/shopcamp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg\",\"datePublished\":\"2020-09-09T21:21:17+00:00\",\"dateModified\":\"2020-11-24T21:44:10+00:00\",\"description\":\"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.\",\"breadcrumb\":{\"@id\":\"https:\/\/makevision.cz\/shopcamp\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/makevision.cz\/shopcamp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/makevision.cz\/shopcamp\/#primaryimage\",\"url\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg\",\"contentUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg\",\"width\":751,\"height\":518},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/makevision.cz\/shopcamp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/makevision.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopcamp\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/makevision.cz\/#website\",\"url\":\"https:\/\/makevision.cz\/\",\"name\":\"Makevision\",\"description\":\"Vezmeme v\u00e1s na pr\u016fzkum mezi va\u0161e z\u00e1kazn\u00edky\",\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/makevision.cz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/makevision.cz\/#organization\",\"name\":\"Makevision\",\"url\":\"https:\/\/makevision.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png\",\"contentUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png\",\"width\":2006,\"height\":800,\"caption\":\"Makevision\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/makevisioncz\",\"https:\/\/twitter.com\/makevisioncz\",\"https:\/\/linkedin.com\/makevisioncz\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\",\"name\":\"Honza P\u00e1v\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g\",\"caption\":\"Honza P\u00e1v\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT &#060; Makevision","description":"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/makevision.cz\/shopcamp\/","og_locale":"cs_CZ","og_type":"article","og_title":"Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT","og_description":"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.","og_url":"https:\/\/makevision.cz\/shopcamp\/","og_site_name":"Makevision","article_publisher":"https:\/\/facebook.com\/makevisioncz","article_published_time":"2020-09-09T21:21:17+00:00","article_modified_time":"2020-11-24T21:44:10+00:00","og_image":[{"width":751,"height":518,"url":"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg","type":"image\/jpeg"}],"author":"Honza P\u00e1v","twitter_card":"summary_large_image","twitter_title":"Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT","twitter_description":"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.","twitter_creator":"@makevisioncz","twitter_site":"@makevisioncz","twitter_misc":{"Napsal(a)":"Honza P\u00e1v","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/makevision.cz\/shopcamp\/#article","isPartOf":{"@id":"https:\/\/makevision.cz\/shopcamp\/"},"author":{"name":"Honza P\u00e1v","@id":"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89"},"headline":"Shopcamp","datePublished":"2020-09-09T21:21:17+00:00","dateModified":"2020-11-24T21:44:10+00:00","mainEntityOfPage":{"@id":"https:\/\/makevision.cz\/shopcamp\/"},"wordCount":1282,"commentCount":0,"publisher":{"@id":"https:\/\/makevision.cz\/#organization"},"image":{"@id":"https:\/\/makevision.cz\/shopcamp\/#primaryimage"},"thumbnailUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg","articleSection":["Konference a jin\u00e9 v\u00fdstupy"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/makevision.cz\/shopcamp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/makevision.cz\/shopcamp\/","url":"https:\/\/makevision.cz\/shopcamp\/","name":"Shopcamp \u2013 P\u0159edn\u00e1\u0161ka o segmentaci z\u00e1kazn\u00edk\u016f pro ZOOT &#060; Makevision","isPartOf":{"@id":"https:\/\/makevision.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/makevision.cz\/shopcamp\/#primaryimage"},"image":{"@id":"https:\/\/makevision.cz\/shopcamp\/#primaryimage"},"thumbnailUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg","datePublished":"2020-09-09T21:21:17+00:00","dateModified":"2020-11-24T21:44:10+00:00","description":"Na Shopcamp jsme p\u0159inesli detailn\u00ed pohled do projektu segmentace z\u00e1kazn\u00edk\u016f, kterou jsme d\u011blali pro ZOOT. Pod\u00edvejte se na z\u00e1znam z p\u0159edn\u00e1\u0161ky.","breadcrumb":{"@id":"https:\/\/makevision.cz\/shopcamp\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/makevision.cz\/shopcamp\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/makevision.cz\/shopcamp\/#primaryimage","url":"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg","contentUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/09\/shopcamp-mini.jpg","width":751,"height":518},{"@type":"BreadcrumbList","@id":"https:\/\/makevision.cz\/shopcamp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/makevision.cz\/"},{"@type":"ListItem","position":2,"name":"Shopcamp"}]},{"@type":"WebSite","@id":"https:\/\/makevision.cz\/#website","url":"https:\/\/makevision.cz\/","name":"Makevision","description":"Vezmeme v\u00e1s na pr\u016fzkum mezi va\u0161e z\u00e1kazn\u00edky","publisher":{"@id":"https:\/\/makevision.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/makevision.cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/makevision.cz\/#organization","name":"Makevision","url":"https:\/\/makevision.cz\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/makevision.cz\/#\/schema\/logo\/image\/","url":"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png","contentUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png","width":2006,"height":800,"caption":"Makevision"},"image":{"@id":"https:\/\/makevision.cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/makevisioncz","https:\/\/twitter.com\/makevisioncz","https:\/\/linkedin.com\/makevisioncz"]},{"@type":"Person","@id":"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89","name":"Honza P\u00e1v","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/makevision.cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g","caption":"Honza P\u00e1v"}}]}},"_links":{"self":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts\/3012"}],"collection":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/comments?post=3012"}],"version-history":[{"count":8,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts\/3012\/revisions"}],"predecessor-version":[{"id":3581,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts\/3012\/revisions\/3581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/media\/2726"}],"wp:attachment":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/categories?post=3012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/tags?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}