{"id":3043,"date":"2020-01-29T23:42:58","date_gmt":"2020-01-29T22:42:58","guid":{"rendered":"https:\/\/makevision.cz\/?p=3043"},"modified":"2020-11-24T22:35:56","modified_gmt":"2020-11-24T21:35:56","slug":"reshoper","status":"publish","type":"post","link":"https:\/\/makevision.cz\/reshoper\/","title":{"rendered":"Reshoper"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.0&#8243; custom_padding=&#8220;0px|0px||0px|false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|27px|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<!-- divi:paragraph --><\/p>\n<p>Na konferenci Reshoper 2020 jsme \u0161li se z\u00e1m\u011brem <strong>inspirovat \u010desk\u00e9 e-shopy k tomu, aby za\u010daly v\u00edce vyu\u017e\u00edvat v\u00fdzkumy.<\/strong> A to p\u0159edev\u0161\u00edm ty, kter\u00e9 si t\u0159eba alespo\u0148 \u010d\u00e1ste\u010dn\u011b zvl\u00e1dnou ud\u011blat samy a kter\u00e9 jim pomohou l\u00e9pe poznat jejich (t\u0159eba i potenci\u00e1ln\u00ed) z\u00e1kazn\u00edky. V\u011bnovali jsme se tak hloubkov\u00fdm rozhovor\u016fm, online focus group a dotazn\u00edk\u016fm v reprezentativn\u00ed i nereprezentativn\u00ed podob\u011b. Uk\u00e1zali jsme n\u011bkolik p\u0159\u00edpad\u016f, kdy na\u0161im klient\u016fm v\u00fdzkumy pomohly, a p\u0159edali jsme ke ka\u017ed\u00e9 metod\u011b n\u011bkolik rad, na co si d\u00e1t p\u0159i zkoum\u00e1n\u00ed pozor.<\/p>\n<p><!-- \/divi:heading -->[\/et_pb_text][et_pb_code _builder_version=&#8220;4.2.1&#8243;]<script async class=\"speakerdeck-embed\" data-id=\"321e1585cc59464b9278e3d16c9a93f5\" data-ratio=\"1.77777777777778\" src=\"\/\/speakerdeck.com\/assets\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|0|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243;]<\/p>\n<p><a href=\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/Reshoper-2020-Makevision.pdf\">Prezentaci z Reshoperu si m\u016f\u017eete tak\u00e9 st\u00e1hnout v PDF zde.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<!-- divi:paragraph --><\/p>\n<p>\u00a0<span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<p><!-- \/divi:paragraph --> <!-- divi:heading --><\/p>\n<h2>Zaj\u00edm\u00e1 v\u00e1s t\u00e9ma online focus group (OFG)? Zaost\u0159ete na tyto zdroje<\/h2>\n<p><!-- \/divi:heading -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.2.1&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.2.1&#8243; background_color=&#8220;#4ec3e0&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<\/p>\n<h4>P\u0159\u00edpadovka: Autostany Joyride a jak na nov\u00fd produkt<\/h4>\n<p><span style=\"font-size: 14px;\">\u00a0<span>V t\u00e9to p\u0159\u00edpadovce jsme se zam\u011b\u0159ili na pochopen\u00ed toho, jak potenci\u00e1ln\u00ed z\u00e1kazn\u00edci Joyridu vn\u00edmaj\u00ed autostany. Pro Joyride byla online focus group taky cestou, jak z\u00edskat kontakt se z\u00e1kazn\u00edky. Sou\u010d\u00e1st\u00ed t\u00e9to p\u0159\u00edpadovky je i kompletn\u00ed report z diskuze.<\/span><\/span>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/makevision.cz\/joyride-online-focus-group-pripadova-studie\/&#8220; button_text=&#8220;P\u0159e\u010d\u00edst p\u0159\u00edpadovku&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.2.1&#8243; background_color=&#8220;#4ec3e0&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; background_color=&#8220;#4ec3e0&#8243; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<\/p>\n<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">P\u0159\u00edpadovka: Kokoza a jak zm\u011bnit chov\u00e1n\u00ed lid\u00ed<\/h4>\n<p>Pro Kokozu jsme realizovali online focus group a segmentaci c\u00edlov\u00e9 skupiny za \u00fa\u010delem pochopit, co p\u0159im\u011bje lidi za\u010d\u00edt t\u0159\u00eddit bioodpad. Na na\u0161e v\u00fdzkumy pak navazovala kampa\u0148 s ambasadory.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/makevision.cz\/kokoza-online-focus-group-pripadova-studie\/&#8220; button_text=&#8220;P\u0159e\u010d\u00edst p\u0159\u00edpadovku&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.2.1&#8243;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#fcd3a8&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.7.3&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; link_option_url=&#8220;http:\/\/discover.nautie.net\/cs\/online-kvalitativni-vyzkum-diskuze\/&#8220; link_option_url_new_window=&#8220;on&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.1.0-1550082008573\" data-quickaccess-id=\"header\" contenteditable=\"true\">P\u0159e\u010dt\u011bte si o tom, jak se d\u011bl\u00e1 online kvalitativn\u00ed v\u00fdzkum<\/h4>\n<p>Sepsali jsme pro v\u00e1s s\u00e9rii n\u00e1vodn\u00fdch \u010dl\u00e1nk\u016f, abyste zvl\u00e1dli sami vyu\u017e\u00edt OFG metodu pro sv\u016fj v\u00fdzkum. Dozv\u00edte se tak, jak vytvo\u0159it zad\u00e1n\u00ed i sc\u00e9n\u00e1\u0159, kde rekrutovat respondenty nebo jak diskuzi moderovat a vyhodnotit.<\/p>\n<p>[\/et_pb_text][et_pb_button url_new_window=&#8220;on&#8220; button_text=&#8220;Pro\u010d\u00edst seri\u00e1l&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; hover_enabled=&#8220;0&#8243; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243; button_url=&#8220;http:\/\/discover.nautie.net\/cs\/online-kvalitativni-vyzkum-diskuze\/&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#fcd3a8&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<\/p>\n<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">V\u00fdzkum metodou OFG od n\u00e1s pro v\u00e1s<\/h4>\n<p>Pod\u00edvejte se, jak bychom postupovali, kdybyste poptali realizaci tohoto v\u00fdzkumu u n\u00e1s. Na t\u00e9to str\u00e1nce se krom p\u0159\u00ednos\u016f, dozv\u00edte i to, na kolik v\u00e1s tento typ v\u00fdzkumu p\u0159ijde pen\u011bz.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/makevision.cz\/online-focus-group\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Prozkoumat nab\u00eddku&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#fcd3a8&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<\/p>\n<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">Pron\u00e1jem aplikace Nautie pro uspo\u0159\u00e1d\u00e1n\u00ed vlastn\u00ed OFG<\/h4>\n<p>Pod\u00edvejte se, co v\u0161echno n\u00e1\u0161 n\u00e1stroj um\u00ed, kde v\u00e1m uleh\u010d\u00ed pr\u00e1ci na spr\u00e1v\u011b respondent\u016f, kde p\u0159i moderov\u00e1n\u00ed a kde p\u0159i vyhodnocov\u00e1n\u00ed. Pron\u00e1jem na jednor\u00e1zov\u00fd v\u00fdzkum v\u00e1s vyjde na 5 000 K\u010d.\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/discover.nautie.net\/cs\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Zjistit v\u00edc&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.2.1&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.2.1&#8243;][et_pb_text _builder_version=&#8220;4.2.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<\/p>\n<p><!-- divi:paragraph -->\u00a0<span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<h2>Zaj\u00edmaj\u00ed v\u00e1s dotazn\u00edkov\u00e9 v\u00fdzkumu? Pak je n\u011bkolik informac\u00ed zase zde<\/h2>\n<p><!-- \/divi:heading --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.2.1&#8243;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.2.1&#8243; background_color=&#8220;#4ec3e0&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<\/p>\n<h4>P\u0159\u00edpadovka: Queens a hodnota zna\u010dky<\/h4>\n<p><span style=\"font-size: 14px;\"><span>Pro \u010desk\u00fd obchod\u00a0 jsme skrze reprezentativn\u00ed pr\u016fzkum zkoumali, jak se da\u0159\u00ed jeho zna\u010dce Queens ve srovn\u00e1n\u00ed s konkurenc\u00ed. A pod\u00edvali jsme se tak\u00e9 na z\u00e1kazn\u00edky a skrze dotazn\u00edk zji\u0161\u0165ovali t\u0159eba to, v \u010dem by se Queens mohl zlep\u0161it.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/&#8220; button_text=&#8220;P\u0159e\u010d\u00edst p\u0159\u00edpadovku&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.2.1&#8243; background_color=&#8220;#fcd3a8&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; background_color=&#8220;#fcd3a8&#8243; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<\/p>\n<h4>\u0160ablona typick\u00fdch ot\u00e1zek do dotazn\u00edku<\/h4>\n<p><span style=\"font-size: 14px;\">Je\u0161t\u011b pod hlavi\u010dkou agentury Lovebrand jsme p\u0159ipravili p\u0159ehled z\u00e1kladn\u00ed sady ot\u00e1zek, kdy\u017e se chcete pt\u00e1t sv\u00fdch z\u00e1kazn\u00edk\u016f t\u0159eba na to, jak vn\u00edmaj\u00ed va\u0161i zna\u010dku nebo jak se rozhoduj\u00ed p\u0159i n\u00e1kupu. Vyu\u017eijte tyto p\u0159\u00edklady pro vytvo\u0159en\u00ed vlastn\u00edho dotazn\u00edku.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;http:\/\/www.lovebrand.cz\/landing_pages\/otazky-k-dotazniku\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Uk\u00e1zkov\u00fd dotazn\u00edk&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.3&#8243; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#a9431e&#8220; button_bg_color_gradient_start=&#8220;#4ec3e0&#8243; button_bg_color_gradient_end=&#8220;#332f21&#8243; button_border_color=&#8220;#ffffff&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Radikal||||||||&#8220; custom_margin=&#8220;-30px||20px&#8220; custom_padding=&#8220;5px||2px&#8220; button_letter_spacing_last_edited=&#8220;off|desktop&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#4ec3e0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.2.1&#8243; background_color=&#8220;#fcd3a8&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.2.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; link_option_url=&#8220;https:\/\/dotaznik.makevision.cz\/?r=survey\/index&#038;sid=325759&#038;lang=cs&#8220; link_option_url_new_window=&#8220;on&#8220;]<\/p>\n<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">\u010cl\u00e1nek pro Forbes: Pro\u010d pot\u0159ebujeme l\u00e9pe poznat z\u00e1kazn\u00edky?<\/h4>\n<p><span>V dob\u011b, kter\u00e9 vl\u00e1dnou data, webov\u00e1 analytika\u00a0 a personalizovan\u00fd obsah, maj\u00ed firmy o\u00a0sv\u00fdch z\u00e1kazn\u00edc\u00edch tolik dat, \u017ee nev\u011bd\u00ed, co s\u00a0nimi. 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A to p\u0159edev\u0161\u00edm ty, kter\u00e9 si t\u0159eba alespo\u0148 \u010d\u00e1ste\u010dn\u011b zvl\u00e1dnou ud\u011blat samy a kter\u00e9 jim pomohou l\u00e9pe poznat jejich (t\u0159eba i potenci\u00e1ln\u00ed) z\u00e1kazn\u00edky. V\u011bnovali jsme se tak hloubkov\u00fdm rozhovor\u016fm, online focus group a dotazn\u00edk\u016fm v reprezentativn\u00ed i [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reshoper \u2013 kter\u00e9 v\u00fdzkumy jsou vhodn\u00e9 pro e-shopy? &#060; Makevision<\/title>\n<meta name=\"description\" content=\"Na Reshoper jsme p\u0159inesli praktickou p\u0159edn\u00e1\u0161ku, kter\u00e1 ukazuje, jak\u00e9 mohou mal\u00e9, st\u0159edn\u00ed i velk\u00e9 e-shopy vyu\u017e\u00edvat v\u00fdzkumy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/reshoper\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reshoper \u2013 kter\u00e9 v\u00fdzkumy jsou vhodn\u00e9 pro e-shopy?\" \/>\n<meta property=\"og:description\" content=\"Na Reshoper jsme p\u0159inesli praktickou p\u0159edn\u00e1\u0161ku, kter\u00e1 ukazuje, jak\u00e9 mohou mal\u00e9, st\u0159edn\u00ed i velk\u00e9 e-shopy vyu\u017e\u00edvat v\u00fdzkumy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makevision.cz\/reshoper\/\" \/>\n<meta property=\"og:site_name\" content=\"Makevision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/makevisioncz\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-29T22:42:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T21:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/reshoper2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Honza P\u00e1v\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Reshoper \u2013 kter\u00e9 v\u00fdzkumy jsou vhodn\u00e9 pro e-shopy?\" \/>\n<meta name=\"twitter:description\" content=\"Na Reshoper jsme p\u0159inesli praktickou p\u0159edn\u00e1\u0161ku, kter\u00e1 ukazuje, jak\u00e9 mohou mal\u00e9, st\u0159edn\u00ed i velk\u00e9 e-shopy vyu\u017e\u00edvat v\u00fdzkumy.\" \/>\n<meta name=\"twitter:creator\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:site\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza P\u00e1v\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/makevision.cz\/reshoper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/reshoper\/\"},\"author\":{\"name\":\"Honza P\u00e1v\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\"},\"headline\":\"Reshoper\",\"datePublished\":\"2020-01-29T22:42:58+00:00\",\"dateModified\":\"2020-11-24T21:35:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/makevision.cz\/reshoper\/\"},\"wordCount\":1929,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/reshoper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/reshoper2.jpg\",\"articleSection\":[\"Konference a jin\u00e9 v\u00fdstupy\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/makevision.cz\/reshoper\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/makevision.cz\/reshoper\/\",\"url\":\"https:\/\/makevision.cz\/reshoper\/\",\"name\":\"Reshoper \u2013 kter\u00e9 v\u00fdzkumy jsou vhodn\u00e9 pro e-shopy? 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