{"id":3121,"date":"2020-01-22T13:27:46","date_gmt":"2020-01-22T12:27:46","guid":{"rendered":"https:\/\/makevision.cz\/?p=3121"},"modified":"2020-11-24T22:21:48","modified_gmt":"2020-11-24T21:21:48","slug":"queens-dotaznikovy-vyzkum-znacky","status":"publish","type":"post","link":"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/","title":{"rendered":"Queens: Jak si vede zna\u010dka dva roky od nov\u00e9 strategie"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;section&#8220; _builder_version=&#8220;4.0.2&#8243; background_color=&#8220;#f9f9f9&#8243; custom_padding=&#8220;0|0px|4px|0px|false|false&#8220;][et_pb_row column_structure=&#8220;2_5,3_5&#8243; _builder_version=&#8220;4.0.2&#8243; background_enable_color=&#8220;off&#8220; custom_padding=&#8220;25px|10px|3px|10px|false|false&#8220; border_color_all=&#8220;#332f21&#8243;][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.0.2&#8243; background_color=&#8220;#8b84d7&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.0.9&#8243; link_font=&#8220;||||on||||dotted&#8220; link_text_color=&#8220;#ffffff&#8220; ol_text_color=&#8220;#ffffff&#8220; ol_font_size=&#8220;13px&#8220; header_text_color=&#8220;#ffffff&#8220; header_2_text_color=&#8220;#ffffff&#8220; background_enable_color=&#8220;off&#8220; custom_padding=&#8220;20px|20px|20px|20px||true&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;15px|15px|15px|15px|true|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220;]<h2>Obsah p\u0159\u00edpadovky<\/h2>\n<ol>\n<li><a href=\"#kontext\">Kontext v\u00fdzkumu<\/a><\/li>\n<li><a href=\"#repre\">Vn\u00edm\u00e1n\u00ed zna\u010dky a jej\u00ed konkurence v c\u00edlov\u00e9 skupin\u011b<\/a><\/li>\n<li><a href=\"#dotaznik\">Dotazn\u00edk se z\u00e1kladn\u00edky zna\u010dky<\/a><\/li>\n<li><a href=\"#vystup\">Z\u00e1v\u011bre\u010dn\u00fd workshop a v\u00fdstupy z projektu<\/a><\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kontext&#8220; _builder_version=&#8220;4.2.1&#8243; link_font=&#8220;||||on||||dotted&#8220; link_text_color=&#8220;#ffffff&#8220; ol_text_color=&#8220;#ffffff&#8220; ol_font_size=&#8220;13px&#8220; header_text_color=&#8220;#332f21&#8243; header_2_text_color=&#8220;#332f21&#8243; background_enable_color=&#8220;off&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;15px|15px|15px|15px|true|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220;]<h2>Kontext v\u00fdzkumu<\/h2>\n<p>V roce 2017 jsme pro \u010desk\u00fd obchod s teniskami a streetwearem Queens d\u011blali sadu v\u00fdzkum\u016f. Jednak n\u00e1s zaj\u00edmalo vn\u00edm\u00e1n\u00ed zna\u010dky a jej\u00ed konkurence a jednak jsme prost\u0159ednictv\u00edm <a style=\"color: #331d00;\" href=\"https:\/\/makevision.cz\/online-focus-group\/\"><span style=\"color: #2a006c;\">online focus group<\/span><\/a> zkoumali, jak mlad\u00ed lid\u00e9 p\u0159istupuj\u00ed k oble\u010den\u00ed. Na z\u00e1klad\u011b t\u011bchto dvou vstup\u016f pak pod hlavi\u010dkou agentury Lovebrand vznikla nov\u00e1 strategie zna\u010dky a mimo jin\u00e9 se zrodil i slogan\u00a0<strong>Streetwear. Od hlavy a\u017e k pat\u011b.\u00a0<\/strong><\/p>\n<p>Po dvou letech n\u00e1s z Queensu zavolali znovu. Tentokr\u00e1t bylo c\u00edlem zjistit, jak\u00fdm sm\u011brem se vn\u00edm\u00e1n\u00ed zna\u010dky posunulo, jak si stoj\u00ed nov\u00e1 konkurence a jak se da\u0159\u00ed napl\u0148ovat strategii zna\u010dky.<\/p>\n<p>Sou\u010d\u00e1st\u00ed zad\u00e1n\u00ed bylo i zhodnocen\u00ed aktivity Queensu v soci\u00e1ln\u00edch m\u00e9di\u00edch a snaha alespo\u0148 \u010d\u00e1ste\u010dn\u011b zm\u011b\u0159it dopad PR aktivit, kter\u00e9 Queens uplynul\u00e9 dva roky prov\u00e1d\u011bl.\u00a0<span style=\"font-size: 16px;\">Pod\u00edvat jsme se m\u011bli ale i do budoucna. Konkr\u00e9tn\u011b na t\u00e9ma udr\u017eitelnosti m\u00f3dy a jeho popt\u00e1vky u mlad\u00fdch.\u00a0<\/span><\/p>\n<p>Z cel\u00e9ho v\u00fdzkumu se s v\u00e1mi m\u016f\u017eeme pod\u011blit o t\u0159i okruhy poznatk\u016f. V\u011b\u0159\u00edme, \u017ee v\u00e1s mohou inspirovat k tomu, co vy sami m\u016f\u017eete od podobn\u00e9ho typu v\u00fdzkumu o\u010dek\u00e1vat.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;2&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.0.2&#8243; background_enable_color=&#8220;off&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.0.2&#8243; background_enable_color=&#8220;off&#8220;][et_pb_text _builder_version=&#8220;4.0.2&#8243;]<h3>Projekt zahrnoval tyto kroky\u00a0<span>\u2192<\/span><\/h3>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.0.2&#8243; background_color=&#8220;#fcd3a8&#8243;][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_font_size=&#8220;14px&#8220; link_text_color=&#8220;#332f21&#8243; background_enable_color=&#8220;off&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;5px|10px|5px|10px|false|false&#8220;]<p>Reprezentativn\u00ed pr\u016fzkum vn\u00edm\u00e1n\u00ed zna\u010dky a konkurence<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.0.2&#8243; background_color=&#8220;#fcd3a8&#8243;][et_pb_text _builder_version=&#8220;4.0.2&#8243; text_font_size=&#8220;14px&#8220; link_text_color=&#8220;#332f21&#8243; background_enable_color=&#8220;off&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;5px|10px|5px|10px|false|false&#8220;]<p>Dotazn\u00edk mezi z\u00e1kazn\u00edky zna\u010dky Queens<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.0.2&#8243; background_color=&#8220;#fcd3a8&#8243;][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_font_size=&#8220;14px&#8220; link_text_color=&#8220;#332f21&#8243; background_enable_color=&#8220;off&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;5px|10px|5px|10px|false|false&#8220;]<p>Z\u00e1v\u011bre\u010dn\u00fd workshop nad v\u00fdsledky zji\u0161t\u011bn\u00ed<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;section&#8220; _builder_version=&#8220;3.22&#8243; custom_padding=&#8220;0|0px|0px|0px|false|false&#8220;][et_pb_row column_structure=&#8220;2_3,1_3&#8243; admin_label=&#8220;row&#8220; module_id=&#8220;vnimani&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; width=&#8220;90%&#8220; max_width=&#8220;880px&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;-5px|auto||auto||&#8220; custom_padding=&#8220;||19px|||&#8220;][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text ul_item_indent=&#8220;12px&#8220; admin_label=&#8220;Text&#8220; module_id=&#8220;repre&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_margin=&#8220;||-4px|0px|false|false&#8220; custom_padding=&#8220;||9px|0px|false|false&#8220;]<p><span style=\"font-size: 26px;\">Jak se za dva roky posunulo vn\u00edm\u00e1n\u00ed zna\u010dky Queens a jej\u00ed konkurence<\/span><span style=\"font-size: 26px;\"><\/span><\/p>\n<p><span>Ve spolupr\u00e1ci s Response:now jsme se prost\u0159ednictv\u00edm dotazn\u00edkov\u00e9ho v\u00fdzkumu (CAWI) pod\u00edvali na to, jak se posunula hodnota zna\u010dky Queens od roku 2017 do 2019 a jak je na tom konkurence. V <strong>reprezentativn\u00edm vzorku bylo 362 respondent\u016f<\/strong>\u00a0z c\u00edlov\u00e9 skupiny 15 &#8211; 35 let. <\/span><\/p>\n<p>Dozv\u011bd\u011bli jsme se hned n\u011bkolik zji\u0161t\u011bn\u00ed:<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||17px|40px|false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;|||20px|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;10px||0px|||&#8220;]<ul>\n<li><span>Spont\u00e1nn\u00ed a podpo\u0159en\u00e1 znalost obchod\u016f s oble\u010den\u00edm a botami pro mlad\u00e9<\/span><\/li>\n<li>M\u00edra pov\u011bdom\u00ed, familiarity a obl\u00edbenosti zna\u010dky Queens a p\u011bti\u010dlenn\u00e9 konkurence<\/li>\n<li><span>N\u00e1kupn\u00ed z\u00e1m\u011br a potenci\u00e1l<\/span><\/li>\n<li><span>Vn\u00edm\u00e1n\u00ed pom\u011bru cena \/ kvalita<\/span><\/li>\n<li><span>Vn\u00edm\u00e1n\u00ed r\u016fzn\u00fdch vlastnost\u00ed a emoc\u00ed spojen\u00fdch se zna\u010dkami a nalezen\u00ed unik\u00e1tn\u00edho prostoru mezi konkurenc\u00ed<\/span><\/li>\n<li><span>A to, kde, jak \u010dasto a za kolik lid\u00e9 v pr\u016fm\u011bru nakupuj\u00ed oble\u010den\u00ed.<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;-9px|||||&#8220;]<p>Jedno z uveden\u00fdch zji\u0161t\u011bn\u00ed te\u010f probereme podrobn\u011b.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_text_color=&#8220;#a9431e&#8220; header_text_color=&#8220;#a9431e&#8220; header_3_font=&#8220;||||||||&#8220; header_3_text_color=&#8220;#a9431e&#8220; header_3_font_size=&#8220;39px&#8220; transform_translate=&#8220;0px|119px&#8220; custom_margin=&#8220;||102px||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; header_3_font_size_tablet=&#8220;&#8220; header_3_font_size_phone=&#8220;&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220;]<h3><strong>NewYorker<\/strong><\/h3>\n<p>je nej\u010dast\u011bji zmi\u0148ovan\u00e1 zna\u010dka (spont\u00e1nn\u00ed a tedy tzv. top-of-mind) obchodu s oble\u010den\u00edm pro mlad\u00e9.<\/p>\n<p><b><\/b><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; admin_label=&#8220;row&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; min_height=&#8220;511px&#8220; custom_margin=&#8220;13px|auto|32px|auto||&#8220; custom_padding=&#8220;21px||19px|||&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text ol_item_indent_tablet=&#8220;&#8220; ol_item_indent_phone=&#8220;&#8220; ol_item_indent_last_edited=&#8220;on|desktop&#8220; admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_margin=&#8220;||-4px|||&#8220; custom_padding=&#8220;||0px|||&#8220; header_3_line_height__hover_enabled=&#8220;on|desktop&#8220;]<h3>Nesnadn\u00fd boj s lok\u00e1ln\u00edmi konkurenty Footshop a Freshlabels nato\u017e s nadn\u00e1rodn\u00edmi obry Zalando a AboutYou<\/h3>\n<p>Zahrani\u010dn\u00ed zna\u010dky oble\u010den\u00ed Zalando a AboutYou vstoupily na \u010desk\u00fd trh velmi razantn\u011b. Je z\u0159ejm\u00e9, \u017ee d\u00edky masivn\u00edm online i offline kampan\u00edm se jim tak\u0159ka b\u011bhem roku poda\u0159ilo <strong>st\u00e1t se nejzn\u00e1m\u011bj\u0161\u00edmi e-shopy s oble\u010den\u00edm a botami mezi mlad\u00fdmi lidmi<\/strong>.<\/p>\n<p>Je ale z\u0159ejm\u00e9, \u017ee oblibu si budou muset teprve vybudovat. Odpov\u00edd\u00e1 to klasick\u00e9mu marketingov\u00e9mu postupu (ze sv\u011bta velk\u00fdch zna\u010dek):<\/p>\n<p><span><\/span><\/p>\n<!-- \/divi:paragraph -->[\/et_pb_text][et_pb_text _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||-2px|40px|false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;|||20px|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220;]<ol>\n<li>Vybudovat nejd\u0159\u00edve siln\u00e9 pov\u011bdom\u00ed o zna\u010dce (Zalando i AboutYou m\u00e1 \u2714)<\/li>\n<li>P\u0159esv\u011bd\u010dit z\u00e1kazn\u00edka k n\u00e1kupu (Zalando i AboutYou d\u011blaly v roce 2019 velk\u00e9 slevov\u00e9 kampan\u011b, kter\u00e9 p\u0159im\u011bly z\u00e1kazn\u00edky nakoupit \u2714)<\/li>\n<li>\u00a0Pracovat na z\u00e1kaznick\u00e9 spokojenosti (zat\u00edm m\u016f\u017ee pokulh\u00e1vat \u2754)<\/li>\n<li>Budovat loajalitu ke zna\u010dce a cht\u00edt, aby se z\u00e1kazn\u00edci vraceli (na tom bude Zalando a AboutYou nejsp\u00ed\u0161 pracovat te\u010f ?)<\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.0.9&#8243;]<p>Je o\u010dividn\u00e9, \u017ee zkouman\u00fd Queens s ohledem na omezen\u00fd rozpo\u010det budoval svou zna\u010dku p\u0159edev\u0161\u00edm zdola a postupn\u011b (tedy na z\u00e1klad\u011b \u0161u\u0161kandy spokojen\u00fdch z\u00e1kazn\u00edk\u016f). Je ale ot\u00e1zka, zda to bude v p\u0159em\u00ed\u0159e ka\u017edodenn\u00ed marketingov\u00e9 mas\u00edrky a siln\u00e9 konkurence sta\u010dit i v budoucnu&#8230; Na\u0161e doporu\u010den\u00ed tak jednozna\u010dn\u011b sm\u011b\u0159ovalo k tomu <strong>z\u00edskat si brandov\u00fdmi kampan\u011bmi vy\u0161\u0161\u00ed pov\u011bdom\u00ed<\/strong>. Kvalitn\u00ed produkt a slu\u017ebu u\u017e Queens m\u00e1.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/povedomi.png&#8220; show_in_lightbox=&#8220;on&#8220; _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||2px|||&#8220; border_width_all=&#8220;1px&#8220; border_color_all=&#8220;#332f21&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_font_size=&#8220;14px&#8220;]<p><em>P\u0159ehled m\u00edry pov\u011bdom\u00ed u sledovan\u00fdch zna\u010dek z reportu od Response:now.<\/em><\/p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/obliba.png&#8220; show_in_lightbox=&#8220;on&#8220; _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||-3px|||&#8220; border_width_all=&#8220;1px&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_font_size=&#8220;14px&#8220; custom_margin=&#8220;4px|||||&#8220;]<p><em>P\u0159ehled m\u00edry obl\u00edbenosti u sledovan\u00fdch zna\u010dek z reportu od Response:now.<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8220;row&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;680px&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;-5px|auto||auto||&#8220; custom_padding=&#8220;27px|||||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Text&#8220; module_id=&#8220;dotaznik&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_margin=&#8220;||26px|||&#8220;]<p><span style=\"font-size: 26px;\">Co n\u00e1m m\u016f\u017eou prozradit z\u00e1kazn\u00edci<\/span><\/p>\n<p>Krom\u011b v\u00fd\u0161e uveden\u00e9ho reprezentativn\u00edho pr\u016fzkumu jsme vyu\u017eili mo\u017enost zeptat se i <strong>z\u00e1kaznick\u00e9 datab\u00e1ze<\/strong>. Je z\u0159ejm\u00e9, \u017ee t\u00edmto postupem nedoc\u00edl\u00edme reprezentativnosti (proto\u017ee odpov\u00eddaj\u00ed jenom ti, kte\u0159\u00ed cht\u011bj\u00ed), ale m\u00e1 to i sv\u00e9 v\u00fdhody. Tak p\u0159edev\u0161\u00edm jde o pom\u011brn\u011b levn\u00fd zdroj informac\u00ed a s ot\u00e1zkami m\u016f\u017eete j\u00edt v\u00edc do hloubky.<\/p>\n<p>Kompletn\u00ed dotazn\u00edk vyplnilo v srpnu 2019 na <strong>1032 respondent\u016f<\/strong> a jako odm\u011bna na n\u011b na konci \u010dekala sleva 200 K\u010d na n\u00e1kup. (Je jasn\u00e9, \u017ee n\u011bkte\u0159\u00ed dotazn\u00edk vyplnili jenom kv\u016fli slev\u011b. Ty se n\u00e1m ale poda\u0159ilo z v\u00fdsledk\u016f elimonovat t\u00edm, \u017ee jsme sledovali \u010das str\u00e1ven\u00fd vypl\u0148ov\u00e1n\u00edm).<\/p>\n<p>Jako uk\u00e1zku p\u0159edkl\u00e1d\u00e1me dv\u011b ot\u00e1zky, kter\u00e9 klient na za\u010d\u00e1tku v\u00fdzkumu m\u011bl. Tedy kdo ovliv\u0148uje jeho z\u00e1kazn\u00edky a zda nepot\u0159ebuje e-shop redesignovat.\u00a0<\/p>\n<p><!-- \/divi:paragraph --><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;section&#8220; _builder_version=&#8220;4.0.9&#8243; custom_padding=&#8220;0|0px|30px|0px|false|false&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;row&#8220; module_id=&#8220;ofg&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;-5px|auto||auto||&#8220; custom_padding=&#8220;12px||19px|||&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.0.9&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_margin=&#8220;||-4px|||&#8220; custom_padding=&#8220;||29px|||&#8220;]<h3>Kdo ovliv\u0148uje z\u00e1kazn\u00edky Queensu?<\/h3>\n<p>Jedna ze sad ot\u00e1zek sm\u011b\u0159ovala na influencery. Zaj\u00edmalo n\u00e1s, kdo respondenty <strong>inspiruje k n\u00e1kupu oble\u010den\u00ed nebo tenisek<\/strong>. D\u016fle\u017eit\u00e9 je, \u017ee jsme se ptali otev\u0159enou ot\u00e1zkou \u2013 tedy \u017ee jsme nedali na v\u00fdb\u011br z mo\u017enost\u00ed. Znamenalo to sice zpracov\u00e1n\u00ed a pro\u010di\u0161t\u011bn\u00ed \u010dty\u0159 stovek z\u00e1znam\u016f, ale zato jsme dostali spont\u00e1nn\u00ed reakce, kter\u00e9 budou o to bl\u00ed\u017e pravd\u011b.<\/p>\n<p><!-- \/divi:paragraph --><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/influenceri.png&#8220; show_in_lightbox=&#8220;on&#8220; _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||6px|||&#8220; border_width_all=&#8220;1px&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.0.2&#8243; text_font_size=&#8220;14px&#8220;]<p><em>Graf pro\u010di\u0161t\u011bn\u00fdch odpov\u011bd\u00ed na ot\u00e1zku &#8222;Existuj\u00ed na internetu lid\u00e9, kte\u0159\u00ed v\u00e1s inspiruj\u00ed k n\u00e1kupu oble\u010den\u00ed nebo tenisek? Pokud ano, kte\u0159\u00ed to jsou?&#8220;<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.0.9&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.0.9&#8243;][et_pb_image src=&#8220;https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/influencers-foto.png&#8220; _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||16px|||&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_font_size=&#8220;14px&#8220;]<p><em>Dalyb, Yzomandians, L\u00e1\u010fa Sinai, Sergei Barracuda a Gleb pat\u0159\u00ed mezi nejzaj\u00edmav\u011bj\u0161\u00ed m\u00edstn\u00ed influencery v oblasti m\u00f3dy pro z\u00e1kazn\u00edky Queensu.<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.0.9&#8243; max_width=&#8220;680px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.0.9&#8243;][et_pb_text _builder_version=&#8220;4.0.9&#8243;]<h3>M\u011bli bychom vylep\u0161it e-shop Queensu?<\/h3>\n<p>Na to, zda v\u00e1m funguje e-shop, se d\u00e1 p\u0159ij\u00edt mnoha zp\u016fsoby. M\u016f\u017eete d\u011blat kvalitativn\u00ed u\u017eivatelsk\u00e9 testov\u00e1n\u00ed nebo m\u016f\u017eete kvantitativn\u011b sledovat konverzn\u00ed pom\u011br a optimalizovat ho, p\u0159\u00edpadn\u011b d\u011blat konkr\u00e9tn\u00ed UX vylep\u0161en\u00ed a pom\u011b\u0159ovat je A\/B testy.<\/p>\n<p>My jsme se na tuto ot\u00e1zku, kterou veden\u00ed e-shopu vzneslo na za\u010d\u00e1tku v\u00fdzkumu, jednodu\u0161e zeptali v dotazn\u00edku z\u00e1kazn\u00edk\u016f. A to hned na n\u011bkolika m\u00edstech. Z v\u00fdsledk\u016f vze\u0161lo uji\u0161t\u011bn\u00ed, \u017ee po u\u017eivatelsk\u00e9 str\u00e1nce je e-shop Queensu velmi p\u0159\u00edv\u011btiv\u00fd. Tady je n\u011bkolik d\u016fkaz\u016f.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.0.9&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.0.9&#8243;][et_pb_image src=&#8220;https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/odliseni.png&#8220; show_in_lightbox=&#8220;on&#8220; _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||8px|||&#8220; border_width_all=&#8220;1px&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_font_size=&#8220;14px&#8220;]<p><em>\u010ctvrtou spont\u00e1nn\u011b nej\u010dast\u011bji zmi\u0148ovanou vlastnost\u00ed, kterou se Queens podle respondent\u016f odli\u0161uje od konkurence, je pr\u00e1v\u011b p\u0159ehledn\u00fd web.\u00a0<\/em><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.0.9&#8243;][et_pb_image src=&#8220;https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/eshop.png&#8220; show_in_lightbox=&#8220;on&#8220; _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;||10px|||&#8220; border_width_all=&#8220;1px&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.0.9&#8243; text_font_size=&#8220;14px&#8220;]<p><em>S v\u00fdrokem, \u017ee e-shop <a href=\"http:\/\/www.queens.cz \">www.queens.cz <\/a>je p\u0159ehledn\u00fd a\u00a0 p\u016fsob\u00ed modern\u011b souhlas\u00ed 89 % respondent\u016f.<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.0.9&#8243; max_width=&#8220;680px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.0.9&#8243;][et_pb_text _builder_version=&#8220;4.0.9&#8243;]<h3>Co jsme d\u00e1le je\u0161t\u011b d\u00edky dotazn\u00edkov\u00e9mu pr\u016fzkumu mezi z\u00e1kazn\u00edky zjistili<\/h3>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;-4px|||20px|false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220;]<ul>\n<li>Jak\u00e9 maj\u00ed asociace se zna\u010dkou.<\/li>\n<li>Co podle nich odli\u0161uje zna\u010dku od p\u0159\u00edm\u00fdch konkurent\u016f. V \u010dem je unik\u00e1tn\u00ed.<\/li>\n<li>P\u0159ehled konkurence, kde z\u00e1kazn\u00edci tak\u00e9 nakupuj\u00ed a jak \u010dasto.<\/li>\n<li>Jestli sleduj\u00ed jenom Instagram a Facebook nebo jsou u\u017e tak\u00e9 na TikToku a Snapchatu.<\/li>\n<li>Jak vn\u00edmaj\u00ed instagramov\u00fd profil Queensu a co by se na n\u011bm dalo zlep\u0161it.<\/li>\n<li>Jak Queensu funguje PR: tedy v jak\u00fdch m\u00e9di\u00edch Queens z\u00e1kazn\u00edci zaznamenali a v jak\u00e9 spojitosti.<\/li>\n<li>Jak je pro z\u00e1kazn\u00edky d\u016fle\u017eit\u00e1 udr\u017eitelnost m\u00f3dy a co by Queens mohl ud\u011blat pro to, aby byl ekologi\u010dt\u011bj\u0161\u00ed.<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8220;ukazka&#8220; _builder_version=&#8220;4.0.2&#8243; background_enable_color=&#8220;off&#8220; custom_margin=&#8220;-14px|auto||auto||&#8220; custom_padding=&#8220;25px|10px|3px|10px|false|false&#8220; border_color_all=&#8220;#332f21&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.0.2&#8243;][et_pb_text module_id=&#8220;vystup&#8220; _builder_version=&#8220;4.0.9&#8243;]<h2>Reportem to skon\u010dit nem\u016f\u017ee<\/h2>\nV\u00edme, jak d\u016fle\u017eit\u00e9 je spr\u00e1vn\u011b odprezentovat v\u00fdsledky jak\u00e9hokoliv v\u00fdzkumu, a v\u00edme, \u017ee je pot\u0159eba je\u0161t\u011b s klientem probrat o to, co na z\u00e1klad\u011b zji\u0161t\u011bn\u00ed bude d\u011blat d\u00e1l. Ani u Queensu tomu tedy nebylo jinak. Ka\u017ed\u00fd z u\u017e\u0161\u00edho t\u00fdmu p\u0159ednesl, <strong>co si z v\u00fdzkum\u016f odn\u00e1\u0161\u00ed on s\u00e1m a co konkr\u00e9tn\u011b by mohl za\u010d\u00edt d\u011blat jinak<\/strong>. K tomu jsme p\u0159ihodili i n\u011bkter\u00e1 na\u0161e doporu\u010den\u00ed a vznikl tak p\u0159ehled dal\u0161\u00ed pr\u00e1ce&#8230;[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.0.2&#8243; custom_padding=&#8220;0|0px|0|0px|false|false&#8220; saved_tabs=&#8220;all&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Kl\u00e1ra Pa\u010desov\u00e1&#8220; job_title=&#8220;PR a m\u00e9dia&#8220; company_name=&#8220;Queens&#8220; portrait_url=&#8220;https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/klara.jpg&#8220; _builder_version=&#8220;4.0.9&#8243; custom_margin=&#8220;35px||51px||false|false&#8220;]<p><em>&#8222;<\/em><i>S kluky z Makevisionu jme se poprv\u00e9 potkali p\u0159ed dv\u011bma lety, kdy n\u00e1m pom\u00e1hali definovat novou strategii zna\u010dky a uv\u00e9st ji do praxe. J<\/i><i>ejich p\u0159\u00edstup<span>\u00a0<\/span><\/i><i>byl<span>\u00a0<\/span><\/i><i>vysoce profesion\u00e1ln\u00ed, ale tak\u00e9 p\u0159\u00e1telsk\u00fd \u2013 toho si v<span>\u00a0<\/span><\/i><i>Queensu<span>\u00a0<\/span><\/i><i>s neform\u00e1ln\u00ed firemn\u00ed kulturou hodn\u011b cen\u00edme,<span>\u00a0<\/span><\/i><i>a tak jsme za nimi te\u010f p\u0159i\u0161li znovu.<\/i><\/p>\n<p><em><i>Tentokr\u00e1t jsme si cht\u011bli ov\u011b\u0159it, jak n\u00e1m strategie funguje. Na \u010desk\u00fd trh tak\u00e9 mezit\u00edm p\u0159i\u0161li nov\u00ed hr\u00e1\u010di, kte\u0159\u00ed s n\u00edm pom\u011brn\u011b zah\u00fdbali, a tak jsem se cht\u011bli pod\u00edvat i na to, jestli bychom na\u0161i strategii nem\u011bli upravit. V\u00fdborn\u00e9 je, \u017ee v n\u00e1vaznosti na p\u0159edchoz\u00ed v\u00fdzkum m\u00e1me velk\u00e9 mno\u017estv\u00ed p\u0159ehledn\u011b zpracovan\u00fdch dat. M\u016f\u017eeme tak sledovat v\u00fdvoj d\u016fle\u017eit\u00fdch ukazatel\u016f v \u010dase a m\u00e1me mnohem lep\u0161\u00ed pozici, ne\u017e kdybychom za\u010d\u00ednali od nuly.<\/i><i><br \/><\/i><i><\/i><span><\/span><\/em><\/p>\n<p><i>V\u00fdstupem nejnov\u011bj\u0161\u00ed spolupr\u00e1ce Queensu<span>\u00a0<\/span><\/i><i>s<span>\u00a0<\/span><\/i><i>Makevisionem je komplexn\u00ed bal\u00ed\u010dek<span>\u00a0<\/span><\/i><i>informac\u00ed<\/i><i><span>\u00a0<\/span>o tom, jak n\u00e1s vn\u00edmaj\u00ed z\u00e1kazn\u00edci i ve\u0159ejnost a jak si stoj\u00edme ve srovn\u00e1n\u00ed s konkurenc\u00ed.<span>\u00a0<\/span><\/i><i>Na\u0161e c\u00edlovka n\u00e1m tak\u00e9<span>\u00a0<\/span><\/i><i>d<\/i><i>ala hodn\u011b<\/i><i><span>\u00a0<\/span><\/i><i>zaj\u00edmavou<span>\u00a0<\/span><\/i><i>zp\u011btnou vazbu na t\u00e9mata,<span>\u00a0<\/span><\/i><i>kter\u00e1 rezonuj\u00ed m\u00f3dn\u00edm sv\u011btem &#8211;<span>\u00a0<\/span><\/i><i>t<\/i><i>\u0159eba<\/i><i><span>\u00a0<\/span>udr\u017eitelnost.<span>\u00a0<\/span><\/i><i>Od kluk\u016f z Makevisionu jsme<span>\u00a0<\/span><\/i><i>dostali spoustu doporu\u010den\u00ed, jak s<span>\u00a0<\/span><\/i><i>daty a zji\u0161t\u011bn\u00edmi<\/i><i><span>\u00a0<\/span>d\u00e1l pracovat<\/i><i>.<span>\u00a0<\/span><\/i><i>P<\/i><i>\u0159<\/i><i>\u00ed<\/i><i>nosn\u00fd pro n\u00e1s byl i<span>\u00a0<\/span><\/i><i>z\u00e1v\u011bre\u010dn\u00fd<span>\u00a0<\/span><\/i><i>workshop.<span>\u00a0<\/span><\/i><i>K<\/i><i>luci<span>\u00a0<\/span><\/i><i>s<\/i><i>rozumiteln\u011b<span>\u00a0<\/span><\/i><i>p\u0159edstavili<span>\u00a0<\/span><\/i><i>v\u00fdsledky v\u00fdzkumu<span>\u00a0<\/span><\/i><i>v\u0161em lidem z Queensu, kte\u0159\u00ed s nimi budou d\u00e1l pracovat, a spole\u010dn\u011b jsme vymysleli, jak je<span>\u00a0<\/span><\/i><i>p<\/i><i>rakticky vyu\u017eijeme<\/i><i>.&#8220;<\/i><\/p>\n<p><i><\/i><\/p>\n<p>A na \u010dem tedy Queens te\u010f bude d\u00edky zp\u011btn\u00e9 vazb\u011b z v\u00fdzkumu pracovat?<i><\/i><\/p>\n<p><i>&#8222;V praxi jsme se zam\u011b\u0159ili hlavn\u011b na vn\u00edm\u00e1n\u00ed zna\u010dky Queens a jej\u00ed znalost na \u010desk\u00e9m trhu. Na z\u00e1klad\u011b v\u00fdsledk\u016f v\u00fdzkumu od Makevisionu jsme se pustili do \u00faprav brandov\u00e9 strategie a pos\u00edlili atributy, kter\u00e9 n\u00e1m pom\u016f\u017eou zv\u00fd\u0161it vliv zna\u010dky na na\u0161i hlavn\u00ed c\u00edlovku 15 &#8211; 25 let. Moment\u00e1ln\u011b ji dokon\u010dujeme a od jara ji za\u010dn\u011bme komunikovat na z\u00e1kazn\u00edky.<\/i><i><br \/><\/i><i><\/i><i><br \/><\/i><i>Obecn\u011b se pl\u00e1nujeme pod\u00edvat v\u00edc do mainstreamu a zam\u011b\u0159it se na brand awareness ve velk\u00fdch m\u011bstech, hlavn\u011b v Praze. Zaj\u00edm\u00e1 n\u00e1s i star\u0161\u00ed c\u00edlovka a jin\u00e9 kategorie ne\u017e boty, \u00fasp\u011b\u0161n\u011b se n\u00e1m da\u0159\u00ed profilovat se tak\u00e9 jako prodejce oble\u010den\u00ed. Na soci\u00e1ln\u00edch s\u00edt\u00edch jsme na p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f za\u010dali ukazovat z\u00e1kulis\u00ed obchod\u016f a p\u0159idali v\u00edc<span>\u00a0<\/span><\/i><i>sout\u011b\u017e<\/i><i>\u00ed<span>\u00a0<\/span><\/i><i>nebo podrobnost<\/i><i>\u00ed<span>\u00a0<\/span><\/i><i>k produkt\u016fm. D\u00e1l budeme rozv\u00edjet Queens blog, kter\u00fd na\u0161i fanou\u0161ci pova\u017euj\u00ed za plnohodnotn\u00e9 streetwearov\u00e9 m\u00e9dium, a pos\u00edl\u00edme<span>\u00a0<\/span><\/i><i>i<\/i><i><span>\u00a0<\/span>podcasty.<span>\u00a0<\/span><\/i><i>Ud\u011blali jsme tak\u00e9 v\u00fdrazn\u00e9 kroky sm\u011brem k ekologi\u010dt\u011bj\u0161\u00edmu fungov\u00e1n\u00ed firmy a letos se pust\u00edme do edukace v oblasti udr\u017eiteln\u00e9ho streetwear \u0161atn\u00edku.<\/i><i><br \/><\/i><i><\/i><span><\/span><\/p>\n<p><i>N<\/i><i>a<span>\u00a0<\/span><\/i><i>podzim<span>\u00a0<\/span><\/i><i>pa<\/i><i>k<span>\u00a0<\/span><\/i><i>pl\u00e1nujeme dal\u0161\u00ed v\u00fdzkum,<span>\u00a0<\/span><\/i><i>abychom si nov\u00e9 aktivity vyhodnotili a pod\u00edvali se na to,<span>\u00a0<\/span><\/i><i>jestli jsme<span>\u00a0<\/span><\/i><i>splnili brandov\u00e9 KPIs, kter\u00e9 jsme si pro leto\u0161ek stanovili.&#8220;<\/i><\/p>\n<p>&nbsp;<\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Pro \u010desk\u00fd obchod s teniskami a streetwearem jsme skrze reprezentativn\u00ed pr\u016fzkum zkoumali, jak se da\u0159\u00ed jeho zna\u010dce Queens ve srovn\u00e1n\u00ed s konkurenc\u00ed. A pod\u00edvali jsme se tak\u00e9 na z\u00e1kazn\u00edky a skrze dotazn\u00edk zji\u0161\u0165ovali t\u0159eba to, v \u010dem by se Queens mohl zlep\u0161it.<\/p>\n","protected":false},"author":3,"featured_media":1390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159\u00edpadov\u00e1 studie \u2013 v\u00fdzkum trhu pro Queens &#060; Makevision<\/title>\n<meta name=\"description\" content=\"D\u00edky v\u00fdzkum\u016fm pro streatwear obchod Queens jsme mohli po dvou letech zhodnotit, jak se da\u0159\u00ed budovat zna\u010dku podle nov\u00e9 strategie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edpadov\u00e1 studie \u2013 v\u00fdzkum trhu pro Queens\" \/>\n<meta property=\"og:description\" content=\"D\u00edky v\u00fdzkum\u016fm pro streatwear obchod Queens jsme mohli po dvou letech zhodnotit, jak se da\u0159\u00ed budovat zna\u010dku podle nov\u00e9 strategie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/\" \/>\n<meta property=\"og:site_name\" content=\"Makevision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/makevisioncz\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T12:27:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T21:21:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/cover-queens.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"1056\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Honza P\u00e1v\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"P\u0159\u00edpadov\u00e1 studie \u2013 v\u00fdzkum trhu pro Queens\" \/>\n<meta name=\"twitter:description\" content=\"D\u00edky v\u00fdzkum\u016fm pro streatwear obchod Queens jsme mohli po dvou letech zhodnotit, jak se da\u0159\u00ed budovat zna\u010dku podle nov\u00e9 strategie.\" \/>\n<meta name=\"twitter:creator\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:site\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza P\u00e1v\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/\"},\"author\":{\"name\":\"Honza P\u00e1v\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\"},\"headline\":\"Queens: Jak si vede zna\u010dka dva roky od nov\u00e9 strategie\",\"datePublished\":\"2020-01-22T12:27:46+00:00\",\"dateModified\":\"2020-11-24T21:21:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/\"},\"wordCount\":3548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2020\/01\/cover-queens.jpg\",\"keywords\":[\"V\u00fdzkumy pro strategii zna\u010dky\"],\"articleSection\":[\"P\u0159\u00edpadov\u00e9 studie\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/\",\"url\":\"https:\/\/makevision.cz\/queens-dotaznikovy-vyzkum-znacky\/\",\"name\":\"P\u0159\u00edpadov\u00e1 studie \u2013 v\u00fdzkum trhu pro Queens &#060; 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