{"id":3128,"date":"2020-03-21T13:30:42","date_gmt":"2020-03-21T12:30:42","guid":{"rendered":"https:\/\/makevision.cz\/?p=3128"},"modified":"2020-11-24T22:13:31","modified_gmt":"2020-11-24T21:13:31","slug":"erouska-online-focus-group-pripadova-studie","status":"publish","type":"post","link":"https:\/\/makevision.cz\/erouska-online-focus-group-pripadova-studie\/","title":{"rendered":"eRou\u0161ka: Jak odladit komunikaci citliv\u00e9 aplikace je\u0161t\u011b ne\u017e ji vypust\u00edte"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ admin_label=“section“ _builder_version=“4.4.8″ background_color=“#f9f9f9″ custom_padding=“0|0px|10px|0px|false|false“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.4.8″ background_enable_color=“off“ min_height=“609px“ custom_padding=“25px|10px|3px|10px|false|false“ border_color_all=“#332f21″][et_pb_column type=“2_5″ _builder_version=“4.4.8″ background_color=“#8b84d7″ custom_padding=“|||“ border_radii=“on|2px|2px|2px|2px“ box_shadow_style=“preset1″ box_shadow_blur=“10px“ box_shadow_color=“rgba(38,38,38,0.13)“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.4.8″ link_font=“||||on||||dotted“ link_text_color=“#ffffff“ ol_text_color=“#ffffff“ ol_font_size=“13px“ header_text_color=“#ffffff“ header_2_text_color=“#ffffff“ background_enable_color=“off“ custom_padding=“20px|20px|20px|20px||true“ custom_padding_tablet=““ custom_padding_phone=“15px|15px|15px|15px|true|true“ custom_padding_last_edited=“on|phone“]

Obsah p\u0159\u00edpadovky<\/h2>\n
    \n
  1. Kontext v\u00fdzkumu<\/a><\/li>\n
  2. Pr\u016fb\u011bh rekrutace a diskuze<\/a><\/li>\n
  3. Vyhodnocen\u00ed a v\u00fdstupy<\/a><\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text module_id=“kontext“ _builder_version=“4.4.8″ link_font=“||||on||||dotted“ link_text_color=“#ffffff“ ol_text_color=“#ffffff“ ol_font_size=“13px“ header_text_color=“#332f21″ header_2_text_color=“#332f21″ background_enable_color=“off“ custom_padding_tablet=““ custom_padding_phone=“15px|15px|15px|15px|true|true“ custom_padding_last_edited=“on|phone“]

    Kontext v\u00fdzkumu<\/h2>\n

    Na ja\u0159e 2020 se \u010cesko t\u00e9m\u011b\u0159 z\u00a0ni\u010deho nic ocitlo v\u00a0karant\u00e9n\u011b. Ve stavu, kter\u00fd do t\u00e9 doby nikdo neza\u017eil a na kter\u00fd nebyla p\u0159ipravena ani st\u00e1tn\u00ed spr\u00e1va. V\u00a0tu dobu se uk\u00e1zalo, \u017ee typick\u00e1 \u010desk\u00e1 vlastnost \u2013 kutilstv\u00ed \u2013 z\u016fst\u00e1v\u00e1 v\u00a0\u010ce\u0161\u00edch i v\u00a0novomedi\u00e1ln\u00ed dob\u011b. Schopnost myslet mimo \u0161katulky a snaha hledat chytr\u00e1 a rychl\u00e1 \u0159e\u0161en\u00ed byla hnac\u00ed silou iniciativy Covid19CZ, ke kter\u00e9 jsme se i my p\u0159ipojili a kter\u00e9 jsme nab\u00eddli pomocnou (v\u00fdzkumnickou) ruku.<\/p>\n

    Jeden z\u00a0kl\u00ed\u010dov\u00fdch projekt\u016f tzv. Chytr\u00e9 karant\u00e9ny, nad kterou p\u0159evzalo \u010dasem z\u00e1\u0161titu Ministerstvo zdravotnictv\u00ed, byla i mobiln\u00ed aplikace na trasov\u00e1n\u00ed kontakt\u016f skrze Bluetooth s\u00a0n\u00e1zvem eRou\u0161ka<\/strong>. A jeliko\u017e jde o velmi citliv\u00e9 t\u00e9ma z\u00a0pohledu soukrom\u00ed, rozhodli se tv\u016frci nepodcenit p\u0159\u00edpravu komunikace a je\u0161t\u011b p\u0159ed zve\u0159ejn\u011bn\u00edm aplikace jsme dostali prostor, vyzkoumat zp\u011btnou vazbu a navrhnout \u00fapravy.<\/p>\n

    Zad\u00e1n\u00ed tedy zn\u011blo jasn\u011b: zjistit, \u010deho se lid\u00e9 mohou v souvislosti s aplikac\u00ed eRou\u0161ka ob\u00e1vat, zda jsou obavy relevantn\u00ed nebo vych\u00e1zej\u00ed sp\u00ed\u0161e z neznalosti a co je naopak m\u016f\u017ee p\u0159im\u011bt k instalaci aplikace a t\u0159eba i k doporu\u010den\u00ed d\u00e1l. Chceme tak\u00e9 ov\u011b\u0159it srozumitelnost a p\u0159ijatelnost argument\u016f a komunika\u010dn\u00edch koncept\u016f.<\/p>\n

    Z\u00a0logiky v\u011bci jsme zvolili kvalitativn\u00ed metodu v\u00fdzkumu<\/strong>, kter\u00e1 n\u00e1m pom\u00e1h\u00e1 vysv\u011btlovat, pro\u010d si lid\u00e9 danou v\u011bc mysl\u00ed, a i s\u00a0ohledem na karant\u00e9nu jsme zkoumali formou online focus group. A i proto, \u017ee jsme na cel\u00fd v\u00fdzkum m\u011bli jen 4 dny, p\u0159izvali jsme na pomoc agenturu NMS Market Research<\/strong>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“section“ _builder_version=“3.22″ min_height=“1527px“ custom_padding=“0|0px|0px|0px|false|false“][et_pb_row admin_label=“row“ module_id=“vnimani“ _builder_version=“4.0.2″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width=“680px“ max_width_tablet=““ max_width_phone=““ max_width_last_edited=“on|desktop“ min_height=“467px“ custom_margin=“-5px|auto||auto||“ custom_padding=“||19px|||“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text admin_label=“Text“ module_id=“prubeh“ _builder_version=“4.4.8″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_margin=“||-4px|||“ custom_padding=“||0px|||“]

    Bleskov\u00e1 rekrutace, diskuze i vyhodnocen\u00ed<\/h2>\n

    <\/o:p><\/p>\n

    Prvn\u00ed den (sobota 21. b\u0159ezna) prob\u011bhlo rychl\u00e9 zad\u00e1n\u00ed k\u00a0v\u00fdzkumu<\/strong>, v\u00fdvoj\u00e1\u0159i n\u00e1m p\u0159edstavili aktu\u00e1ln\u00ed prototyp aplikace a domluvili jsme spolupr\u00e1ci s\u00a0NMS na rekrutaci a moderaci.<\/p>\n

    V\u00a0ned\u011bli pak prob\u011bhla rekrutace<\/strong>. Na\u0161im c\u00edlem bylo pozvat do diskuze p\u011btadvac\u00edtku respondent\u016f, kte\u0159\u00ed budou rozli\u010dn\u00ed co do IT gramotnosti, obav o soukrom\u00ed (od konspir\u00e1tor\u016f po flegmatiky) a obav z\u00a0n\u00e1kazy (od t\u011bch v\u00a0nucen\u00e9 karant\u00e9n\u011b, p\u0159es vystra\u0161en\u00e9 a\u017e po ty, co nemoc bagatelizuj\u00ed). P\u0159esto\u017ee jsme na z\u00edsk\u00e1n\u00ed respondent\u016f m\u011bli jen ned\u011bli, a nav\u00edc jim nemohli sl\u00edbit ani finan\u010dn\u00ed odm\u011bnu (pouze mo\u017enost pomoci dobr\u00e9 v\u011bci), z\u00edskali jsme skrze kontakty NMS a Facebook reklamu 55 z\u00e1jemc\u016f, z\u00a0nich\u017e se v\u00fdsledn\u00e1 skupina 25 respondent\u016f skl\u00e1dala snadno.<\/p>\n

    V\u00a0pond\u011bl\u00ed r\u00e1no tedy spou\u0161t\u00edme bleskovou online fokusku v Nautie.<\/strong>\u00a0S\u00e1z\u00edme zhruba ka\u017ed\u00e9 t\u0159i hodiny jedno nov\u00e9 t\u00e9ma. Moderace a tedy p\u0159edev\u0161\u00edm dopt\u00e1v\u00e1n\u00ed se uj\u00edm\u00e1 V\u00edtek Pavli\u0161 z\u00a0NMS a my se soust\u0159ed\u00edme na pr\u016fb\u011b\u017en\u00e9 vyhodnocov\u00e1n\u00ed.<\/p>\n

    Celkem jsme polo\u017eili 8 t\u00e9matick\u00fdch okruh\u016f<\/strong> k zodpov\u011bzen\u00ed\u00a0a je z\u0159ejm\u00e9, \u017ee jsme se ptali p\u0159edev\u0161\u00edm na zp\u011btnou vazbu a na vn\u00edm\u00e1n\u00ed. Jen\u017ee jak se pt\u00e1t na v\u011bc, kterou si lid\u00e9 nemohli je\u0161t\u011b osahat, proto\u017ee aplikace nebyla je\u0161t\u011b ke sta\u017een\u00ed? Tak nap\u0159\u00edklad takto:<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ admin_label=“row“ _builder_version=“4.4.8″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width_tablet=““ max_width_phone=““ max_width_last_edited=“on|desktop“ min_height=“778px“ custom_margin=“-5px|auto||auto||“ custom_padding=“23px|||||“][et_pb_column type=“1_2″ _builder_version=“4.4.8″ background_color=“#fdf1ef“ custom_padding=“20px|20px|20px|20px|false|true“ border_radii=“on|2px|2px|2px|2px“ box_shadow_style=“preset1″ box_shadow_blur=“10px“ box_shadow_color=“rgba(38,38,38,0.1)0″ custom_padding__hover=“|||“][et_pb_text admin_label=“Text“ _builder_version=“4.4.8″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

    1. Co \u0159\u00edk\u00e1te na aplikaci eRou\u0161ka?<\/h3>\n

    Dobr\u00fd den, v\u00edtejte v na\u0161\u00ed online skupinov\u00e9 diskusi! R\u00e1di bychom v\u00e1m p\u0159edstavili vznikaj\u00edc\u00ed mobiln\u00ed aplikaci eRou\u0161ka. K \u010demu by m\u011bla slou\u017eit?<\/strong><\/p>\n

    Jde o pr\u00e1v\u011b vyv\u00edjenou aplikaci, jej\u00edm\u017e \u00fa\u010delem je pomoci hygienik\u016fm kontaktovat lidi, kte\u0159\u00ed p\u0159i\u0161li do styku s naka\u017een\u00fdm koronavirem. Tato aplikace zaznamen\u00e1v\u00e1<\/em>\u00a0<\/em>pomoc\u00ed bluetooth anonymn\u00ed \u00fadaje o dal\u0161\u00edch telefonech v bl\u00edzkosti, kter\u00e9 m\u011bly taky nainstalovanou tuto aplikaci. Na z\u00e1klad\u011b kontaktov\u00e1n\u00ed pracovn\u00edkem hygieny m\u016f\u017ee u\u017eivatel data sd\u00edlet p\u0159\u00edmo s hygienou. N\u00e1sledn\u011b se hygiena m\u016f\u017ee se v\u0161emi potenci\u00e1ln\u011b naka\u017een\u00fdmi spojit a domluvit se na dal\u0161\u00edm postupu…<\/em><\/p>\n

    Odpov\u011bzte mi pros\u00edm na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n