{"id":3144,"date":"2020-09-10T13:41:13","date_gmt":"2020-09-10T11:41:13","guid":{"rendered":"https:\/\/makevision.cz\/?p=3144"},"modified":"2020-11-24T22:17:03","modified_gmt":"2020-11-24T21:17:03","slug":"eshopari-online-focus-group-pripadova-studie","status":"publish","type":"post","link":"https:\/\/makevision.cz\/eshopari-online-focus-group-pripadova-studie\/","title":{"rendered":"Jak marketingov\u00ed konzultanti vn\u00edmaj\u00ed provozovatele e-shop\u016f?"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ admin_label=“section“ _builder_version=“4.4.8″ background_color=“#f9f9f9″ custom_padding=“0|0px|10px|0px|false|false“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.4.8″ background_enable_color=“off“ custom_padding=“25px|10px|25px|10px|false|false“ border_color_all=“#332f21″][et_pb_column type=“2_5″ _builder_version=“4.4.8″ background_color=“#8b84d7″ custom_padding=“|||“ border_radii=“on|2px|2px|2px|2px“ box_shadow_style=“preset1″ box_shadow_blur=“10px“ box_shadow_color=“rgba(38,38,38,0.13)“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.4.8″ link_font=“||||on||||dotted“ link_text_color=“#ffffff“ ol_text_color=“#ffffff“ ol_font_size=“13px“ header_text_color=“#ffffff“ header_2_text_color=“#ffffff“ background_enable_color=“off“ custom_padding=“20px|20px|20px|20px||true“ custom_padding_tablet=““ custom_padding_phone=“15px|15px|15px|15px|true|true“ custom_padding_last_edited=“on|phone“]

Obsah p\u0159\u00edpadovky<\/h2>\n
    \n
  1. Kontext v\u00fdzkumu<\/a><\/a><\/li>\n
  2. Vyhodnocen\u00ed a v\u00fdstupy<\/a><\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text module_id=“kontext“ _builder_version=“4.4.8″ link_font=“||||on|||#2e0077|dotted“ ol_text_color=“#ffffff“ ol_font_size=“13px“ header_text_color=“#332f21″ header_2_text_color=“#332f21″ background_enable_color=“off“ custom_padding_tablet=““ custom_padding_phone=“15px|15px|15px|15px|true|true“ custom_padding_last_edited=“on|phone“ link_text_color__hover_enabled=“on|hover“]

    Kontext v\u00fdzkumu<\/h2>\n

    E-shop dnes m\u016f\u017ee m\u00edt t\u00e9m\u011b\u0159 ka\u017ed\u00fd. To ale neznamen\u00e1, \u017ee ka\u017ed\u00fd usp\u011bje. V tomto v\u00fdzkum, kter\u00fd jsme realizovali sami pro sebe, jsme se bavili s market\u00e9ry, kte\u0159\u00ed se profesn\u011b zam\u011b\u0159uj\u00ed na pomoc st\u0159edn\u011b velk\u00fdm e-shop\u016fm (nebo jsou sou\u010d\u00e1st\u00ed vnit\u0159n\u00edho t\u00fdmu e-shopu).<\/span><\/p>\n

    Bavli jsme se o tom, jak se jim da\u0159\u00ed efektivn\u011b nastavovat strategick\u00fd marketing v cel\u00e9 jeho \u0161\u00ed\u0159i. Cht\u011bli jsme zn\u00e1t, jak\u00e9 probl\u00e9my a p\u0159\u00edle\u017eitosti vid\u00ed v nadch\u00e1zej\u00edc\u00edm roce 2020 (to jsme samoz\u0159ejm\u011b nev\u011bd\u011bli, co n\u00e1s \u010dek\u00e1). Zaj\u00edmalo n\u00e1s, jak jsou sami market\u00e9\u0159i p\u0159ipraveni pomoct, a jak\u00e9 by ke sv\u00e9 pr\u00e1ci pot\u0159ebovali podklady.<\/span><\/p>\n

    V\u00fdsledky v\u00fdzkumu by m\u011bly pomoct market\u00e9r\u016fm, kte\u0159\u00ed se pot\u0159ebuj\u00ed inspirovat ve sm\u011b\u0159ov\u00e1n\u00ed sv\u00e9 odbornosti, ale tak\u00e9 e-shopa\u0159\u016fm v rozvoji jejich podnik\u00e1n\u00ed a p\u0159\u00edpadn\u011b k v\u00fdb\u011bru vhodn\u00e9ho partnera pro rozvoj marketingu.<\/span><\/p>\n

    Detailn\u00ed popis v\u00fdzkumu jsme si m\u016f\u017eete p\u0159e\u010d\u00edst na Datablogu Reshoperu<\/a>. Kompletn\u00ed report z diskuze si m\u016f\u017eete prohl\u00e9dnout nebo st\u00e1hnout n\u00ed\u017ee<\/a>.<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“section“ _builder_version=“3.22″ custom_padding=“0|0px|30px|0px|false|false“][et_pb_row module_id=“ukazka“ _builder_version=“4.0.2″ background_enable_color=“off“ custom_margin=“-14px|auto||auto||“ custom_padding=“25px|10px|3px|10px|false|false“ border_color_all=“#332f21″][et_pb_column type=“4_4″ _builder_version=“4.0.2″][et_pb_text module_id=“vyhodnoceni“ _builder_version=“4.4.8″]

    Kompletn\u00ed report z v\u00fdzkumu<\/h2>\n

    PDF ke sta\u017een\u00ed<\/a><\/h2>[\/et_pb_text][et_pb_code _builder_version=“4.4.8″]