{"id":4704,"date":"2021-07-27T22:58:31","date_gmt":"2021-07-27T20:58:31","guid":{"rendered":"https:\/\/makevision.cz\/?p=4704"},"modified":"2021-07-27T22:58:33","modified_gmt":"2021-07-27T20:58:33","slug":"podcast-jak-na-site-marketingovy-vyzkum","status":"publish","type":"post","link":"https:\/\/makevision.cz\/podcast-jak-na-site-marketingovy-vyzkum\/","title":{"rendered":"Podcast Jak na s\u00edt\u011b: Marketingov\u00fd v\u00fdzkum"},"content":{"rendered":"\n

Honza mluvil s Eli\u0161kou Vyhn\u00e1nkovou o tom, jak se spr\u00e1vn\u011b pt\u00e1t, kde m\u016f\u017eeme odpov\u011bdi z\u00edsk\u00e1vat a \u017ee shroma\u017e\u010fov\u00e1n\u00ed dat m\u016f\u017ee b\u00fdt celkem n\u00e1vykov\u00e9. Z\u00e1chytn\u00e9 body obsahu jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n

  1. Co v\u0161echno lze zjistit na soci\u00e1ln\u00edch s\u00edt\u00edch o z\u00e1kazn\u00edc\u00edch <\/li>
  2. Jak\u00e9 jsou mo\u017enosti z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed a v\u00fdzkumu v za\u010d\u00e1tc\u00edch podnik\u00e1n\u00ed <\/li>
  3. Zvl\u00e1dneme v\u00fdzkum sami, nebo je lep\u0161\u00ed najmout si odborn\u00edky<\/li>
  4. Jak postupovat, kdy\u017e chci zjistit, jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b pou\u017e\u00edt a co na nich komunikovat <\/li>
  5. To nejz\u00e1sadn\u011bj\u0161\u00ed je mluvit s lidmi <\/li>
  6. Online n\u00e1stroje na v\u00fdzkum <\/li>
  7. Nezapom\u00ednejte vedle dotazn\u00edk\u016f na kvalitativn\u00ed v\u00fdzkum<\/li><\/ol>\n\n\n\n