{"id":712,"date":"2019-02-13T18:34:49","date_gmt":"2019-02-13T17:34:49","guid":{"rendered":"https:\/\/makevision.cz\/?p=712"},"modified":"2020-11-24T22:27:25","modified_gmt":"2020-11-24T21:27:25","slug":"digidejovice","status":"publish","type":"post","link":"https:\/\/makevision.cz\/digidejovice\/","title":{"rendered":"Digid\u011bjovice 2019"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.0&#8243; custom_padding=&#8220;0px||||false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|27px|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<!-- divi:paragraph -->\n<p>V den, kdy mlad\u00ed a zamilov\u00e1n\u00ed vytrubuj\u00ed svou l\u00e1sku do vesm\u00edru, tedy 14. \u00fanora, jsme my dva p\u0159edn\u00e1\u0161eli o jednom na prvn\u00ed pohled nudn\u00e9m t\u00e9matu \u2013 tedy o v\u00fdzkumech. P\u0159ijali jsme pozv\u00e1n\u00ed na konferenci Digid\u011bjovice, kter\u00e1 je ur\u010dena pro v\u0161echny digit\u00e1ln\u00ed marke\u0165\u00e1ky z ji\u017en\u00edch \u010cech.<\/p>\n<!-- \/divi:paragraph --> <!-- divi:paragraph -->\n<p>Na\u0161\u00edm c\u00edlem bylo uk\u00e1zat, kde v\u0161ude v marketingu m\u016f\u017ee pomoct to, <strong>kdy\u017e se pod\u00edv\u00e1te do hlav va\u0161ich z\u00e1kazn\u00edk\u016f<\/strong>, kdy\u017e p\u016fjdete d\u00e1l ne\u017e je za \u010d\u00edsla v Google Analytics a za\u010dnete se s lidmi bavit. Kvalitativn\u00ed forma v\u00fdzkumu \u2013 konkr\u00e9tn\u011b metoda <strong>online focus group<\/strong> v\u00e1m pom\u016f\u017ee p\u0159i vym\u00fd\u0161len\u00ed kampan\u00ed, p\u0159i segmentaci z\u00e1kazn\u00edk\u016f, p\u0159i nastaven\u00ed zna\u010dky anebo v situac\u00edch, kdy jde o byznys. Pod\u00edvejte se v prezentaci na to, jak si ji sami m\u016f\u017eete uspo\u0159\u00e1dat.<\/p>\n<!-- \/divi:heading -->[\/et_pb_text][et_pb_code _builder_version=&#8220;3.19.11&#8243;]<script async class=\"speakerdeck-embed\" data-id=\"62fa514de34a4e85992bc448a56c34c0\" data-ratio=\"1.77777777777778\" src=\"\/\/speakerdeck.com\/assets\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|0|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243;]<p><a href=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/02\/Digid\u011bjovice-2019-Makevision.pdf\">Prezentace z Digid\u011bjovic 2019 si m\u016f\u017eete st\u00e1hnout v PDF.<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.7.3&#8243; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.7.3&#8243; background_color=&#8220;#f4f2ff&#8220; custom_padding=&#8220;|||&#8220; hover_enabled=&#8220;0&#8243; custom_padding__hover=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.1)&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_text _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; custom_margin=&#8220;||0px|||&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">\u010cl\u00e1nek pro Forbes: Pro\u010d pot\u0159ebujeme l\u00e9pe poznat z\u00e1kazn\u00edky?<\/h4>\n<p>V dob\u011b, kter\u00e9 vl\u00e1dnou data, webov\u00e1 analytika\u00a0 a personalizovan\u00fd obsah, maj\u00ed firmy o\u00a0sv\u00fdch z\u00e1kazn\u00edc\u00edch tolik dat, \u017ee nev\u011bd\u00ed, co s\u00a0nimi. Trouf\u00e1me si tvrdit, \u017ee jim to p\u0159in\u00e1\u0161\u00ed fale\u0161nou jistotu v\u00a0tom, \u017ee sv\u00e9 z\u00e1kazn\u00edky maj\u00ed p\u0159e\u010dten\u00e9&#8230;<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;P\u0159e\u010d\u00edst \u010dl\u00e1nek&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/www.forbes.cz\/uspesne-firmy-dobre-znaji-sve-zakazniky-jak-poznat-co-si-lide-mysli\/&#8220; url_new_window=&#8220;on&#8220; button_alignment=&#8220;center&#8220; custom_margin=&#8220;||20px||false|false&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#f4f2ff&#8220; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.1)&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; url_new_window=&#8220;on&#8220; button_alignment=&#8220;center&#8220; custom_margin=&#8220;||0px|||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">\u0160ablona zad\u00e1n\u00ed k online focus group<\/h4>\n<p>Zad\u00e1n\u00edm to v\u0161echno za\u010d\u00edn\u00e1. Pokud m\u00e1 b\u00fdt na konci v\u00fdstup, kter\u00fd v\u00e1m pom\u016f\u017ee posunout va\u0161e\u00a0 podnik\u00e1n\u00ed, nem\u016f\u017eete pr\u016fb\u011bh cel\u00e9ho projektu nechat n\u00e1hod\u011b. Abychom v\u00e1m to usnadnili, m\u016f\u017eete se inspirovat (nebo rovnou vyu\u017e\u00edt) na\u0161i \u0161ablonu.<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;Proj\u00edt zad\u00e1n\u00ed&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/sos.nautie.net\/sablony-ukazky\/sablony\/sablona-zadani-k-vyzkumu\/&#8220; url_new_window=&#8220;on&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243; button_alignment=&#8220;center&#8220;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#f4f2ff&#8220; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.1)&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; link_option_url=&#8220;https:\/\/dotaznik.makevision.cz\/?r=survey\/index&#038;sid=325759&#038;lang=cs&#8220; link_option_url_new_window=&#8220;on&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_margin=&#8220;||0px|||&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.1.0-1550082008573\" data-quickaccess-id=\"header\" contenteditable=\"true\">Uk\u00e1zkov\u00fd dotazn\u00edk k rekrutaci \u00fa\u010dastn\u00edk\u016f diskuze<\/h4>\n<p>P\u0159i rekrutaci je t\u0159eba p\u0159edem myslet na v\u0161echny informace, kter\u00e9 v\u00e1m pomohou dob\u0159e rozpoznat vhodn\u00e9 respondenty. A pomal\u00fd start v\u00e1s na ob\u011b\u017enou dr\u00e1hu nedostane. Pod\u00edvejte se na dotazn\u00edk z konkr\u00e9tn\u00edho projektu, inspirujte se a budete zase o krok d\u00e1l.<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;Proj\u00edt dotazn\u00edk&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/sos.nautie.net\/sablony-ukazky\/ukazky\/ukazka-rekrutacniho-dotazniku\/&#8220; url_new_window=&#8220;on&#8220; button_alignment=&#8220;center&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>V den, kdy mlad\u00ed a zamilov\u00e1n\u00ed vytrubuj\u00ed svou l\u00e1sku do vesm\u00edru, tedy 14. \u00fanora, jsme my dva p\u0159edn\u00e1\u0161eli o jednom na prvn\u00ed pohled nudn\u00e9m t\u00e9matu \u2013 tedy o v\u00fdzkumech. P\u0159ijali jsme pozv\u00e1n\u00ed na konferenci Digid\u011bjovice, kter\u00e1 je ur\u010dena pro v\u0161echny digit\u00e1ln\u00ed marke\u0165\u00e1ky z ji\u017en\u00edch \u010cech. Na\u0161\u00edm c\u00edlem bylo uk\u00e1zat, kde v\u0161ude v marketingu m\u016f\u017ee pomoct [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>V den, kdy mlad\u00ed a zamilov\u00e1n\u00ed vytrubuj\u00ed svou l\u00e1sku do vesm\u00edru, tedy 14. \u00fanora, jsme my dva p\u0159edn\u00e1\u0161eli o jednom na prvn\u00ed pohled nudn\u00e9m t\u00e9matu \u2013 tedy o v\u00fdzkumech. P\u0159ijali jsme pozv\u00e1n\u00ed na konferenci Digid\u011bjovice, kter\u00e1 je ur\u010dena pro v\u0161echny digit\u00e1ln\u00ed marke\u0165\u00e1ky z ji\u017en\u00edch \u010cech. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Na\u0161\u00edm c\u00edlem bylo uk\u00e1zat, kde v\u0161ude v marketingu m\u016f\u017ee pomoct to, <strong>kdy\u017e se pod\u00edv\u00e1te do hlav va\u0161ich z\u00e1kazn\u00edk\u016f<\/strong>, kdy\u017e p\u016fjdete d\u00e1l ne\u017e je za \u010d\u00edsla v Google Analytics a za\u010dnete se s lidmi bavit. Kvalitativn\u00ed forma v\u00fdzkumu \u2013 konkr\u00e9tn\u011b metoda <strong>online focus group<\/strong> v\u00e1m pom\u016f\u017ee p\u0159i vym\u00fd\u0161len\u00ed kampan\u00ed, p\u0159i segmentaci z\u00e1kazn\u00edk\u016f, p\u0159i nastaven\u00ed zna\u010dky anebo v situac\u00edch, kdy jde o byznys. Pod\u00edvejte se v prezentaci na to, jak si ji sami m\u016f\u017eete uspo\u0159\u00e1dat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>---Prezentace<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Video z\u00e1znam z p\u0159edn\u00e1\u0161ky<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>B\u011bhem p\u00e1r dn\u016f pro v\u00e1s nahrajeme z\u00e1znam z na\u0161\u00ed p\u0159edn\u00e1\u0161ky.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Dal\u0161\u00ed u\u017eite\u010dn\u00fd obsah na t\u00e9ma hlub\u0161\u00ed pozn\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/h2>\n<!-- \/wp:heading -->","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digid\u011bjovice 2019 \u2013 jak si ud\u011blat kvalitativn\u00ed v\u00fdzkum online &#060; Makevision<\/title>\n<meta name=\"description\" content=\"Pod\u00edvejte se v prezentaci z Digid\u011bjovic 2019 na to, jak si m\u016f\u017eete sami uspo\u0159\u00e1dat internetovou diskuzi se z\u00e1kazn\u00edky a l\u00e9pe je tak poznat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/digidejovice\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digid\u011bjovice 2019 \u2013 jak si ud\u011blat kvalitativn\u00ed v\u00fdzkum online\" \/>\n<meta property=\"og:description\" content=\"Kvalitativn\u00ed forma v\u00fdzkumu \u2013 konkr\u00e9tn\u011b metoda online focus group v\u00e1m pom\u016f\u017ee p\u0159i vym\u00fd\u0161len\u00ed kampan\u00ed, p\u0159i segmentaci z\u00e1kazn\u00edk\u016f, p\u0159i nastaven\u00ed zna\u010dky anebo v situac\u00edch, kdy jde o byznys. 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