{"id":800,"date":"2019-03-04T15:20:30","date_gmt":"2019-03-04T14:20:30","guid":{"rendered":"https:\/\/makevision.cz\/?p=800"},"modified":"2020-11-24T22:28:42","modified_gmt":"2020-11-24T21:28:42","slug":"brand-restart","status":"publish","type":"post","link":"https:\/\/makevision.cz\/brand-restart\/","title":{"rendered":"Brand Restart 2019"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.22&#8243; custom_padding=&#8220;0|0px|54px|0px|false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|27px|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<p><!-- divi:paragraph -->Na konferenci Brand Restart 2019 jsme p\u0159edstavili \u010dty\u0159i p\u0159\u00edpadov\u00e9 studie, ve kter\u00fdch n\u00e1s pozn\u00e1n\u00ed z\u00e1kazn\u00edka dovedlo k lep\u0161\u00ed zna\u010dce: od pevn\u00fdch pil\u00ed\u0159\u016f zna\u010dky, p\u0159es z\u00e1kaznick\u00e9 segmenty, a\u017e po kampan\u011b. D\u00edky vhled\u016fm z\u00edskan\u00fdch p\u0159i v\u00fdzkumu se i v\u00e1m poda\u0159\u00ed dostat mimo zab\u011bhnut\u00e9 marketingov\u00e9 rutiny &#8211; &#8222;ud\u011bl\u00e1me to jako loni&#8220; a &#8222;ud\u011bl\u00e1me to jako konkurence&#8220;. V\u0161echno najdete uvnit\u0159 prezentace. Jen nezapome\u0148te, \u017ee samotn\u00e9 vhledy nejsou \u0159e\u0161en\u00edm va\u0161eho probl\u00e9mu. Sami z\u00e1kazn\u00edci v\u00e1m \u0159e\u0161en\u00ed nep\u0159inesou.<\/p>\n<p><!-- \/divi:heading --><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8220;3.19.14&#8243;]<script async class=\"speakerdeck-embed\" data-id=\"0c4de0a0e9c2456f9ca20b6d306f84f5\" data-ratio=\"1.77777777777778\" src=\"\/\/speakerdeck.com\/assets\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|0|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243;]<p><a href=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/03\/Brand-Restart-2019.pdf\">Prezentace z Brand Restartu 2019 si m\u016f\u017eete st\u00e1hnout v PDF.<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<h2>Zaj\u00edm\u00e1 v\u00e1s t\u00e9ma pozn\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f? Zaost\u0159ete na dal\u0161\u00ed zdroje<\/h2>\n<!-- \/divi:heading -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.7.3&#8243; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.7.3&#8243; background_color=&#8220;#fdf1ef&#8220; custom_padding=&#8220;|||&#8220; hover_enabled=&#8220;0&#8243; custom_padding__hover=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.11)&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_text _builder_version=&#8220;4.7.3&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; hover_enabled=&#8220;0&#8243; custom_margin=&#8220;||0px||false|false&#8220; sticky_enabled=&#8220;0&#8243;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">\u010cl\u00e1nek pro Forbes: Pro\u010d pot\u0159ebujeme l\u00e9pe poznat z\u00e1kazn\u00edky?<\/h4>\n<p>V dob\u011b, kter\u00e9 vl\u00e1dnou data, webov\u00e1 analytika\u00a0 a personalizovan\u00fd obsah, maj\u00ed firmy o\u00a0sv\u00fdch z\u00e1kazn\u00edc\u00edch tolik dat, \u017ee nev\u011bd\u00ed, co s\u00a0nimi. Trouf\u00e1me si tvrdit, \u017ee jim to p\u0159in\u00e1\u0161\u00ed fale\u0161nou jistotu v\u00a0tom, \u017ee sv\u00e9 z\u00e1kazn\u00edky maj\u00ed p\u0159e\u010dten\u00e9&#8230;<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;P\u0159e\u010d\u00edst \u010dl\u00e1nek&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/www.forbes.cz\/uspesne-firmy-dobre-znaji-sve-zakazniky-jak-poznat-co-si-lide-mysli\/&#8220; url_new_window=&#8220;on&#8220; button_alignment=&#8220;center&#8220; custom_margin=&#8220;||20px||false|false&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#fdf1ef&#8220; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.11)&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; url_new_window=&#8220;on&#8220; button_alignment=&#8220;center&#8220; custom_margin=&#8220;||0px||false|false&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">P\u0159edn\u00e1\u0161ka o tom, jak uspo\u0159\u00e1dat Online focus group<\/h4>\n<p>Na konferenci Digid\u011bjovice 2019 jsme se zam\u011b\u0159ili na detailn\u00ed p\u0159edstaven\u00ed Online focus group. Uk\u00e1zali jsme, jak p\u0159i realizaci postupujeme a nasd\u00edleli mnoho podklad\u016f, kter\u00e9 poslou\u017e\u00ed i v\u00e1m. P\u0159edn\u00e1\u0161ka z Digid\u011bjovic v\u00e1m pom\u016f\u017ee, a\u0165 u\u017e chcete OFG l\u00e9pe poznat, nebo si ji sami zrealizovat.<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;Proj\u00edt p\u0159edn\u00e1\u0161ku&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/makevision.cz\/digidejovice\/&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243; button_alignment=&#8220;center&#8220; custom_margin=&#8220;||20px||false|false&#8220;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#fdf1ef&#8220; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.11)&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; link_option_url=&#8220;https:\/\/dotaznik.makevision.cz\/?r=survey\/index&#038;sid=325759&#038;lang=cs&#8220; link_option_url_new_window=&#8220;on&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_margin=&#8220;||0px||false|false&#8220;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.1.0-1550082008573\" data-quickaccess-id=\"header\" contenteditable=\"true\">\u010cl\u00e1nek pro Forbes: M\u011b\u0159en\u00ed zna\u010dky m\u00e1 sv\u00e9 hranice<\/h4>\n<p>V p\u0159edn\u00e1\u0161ce jsme zmi\u0148ovali tak\u00e9 kvantitativn\u00ed v\u00fdzkumy a mo\u017en\u00e1 a\u017e p\u0159\u00edli\u0161nou d\u016fle\u017eitost, kterou jim \u010de\u0161t\u00ed market\u00e9\u0159i p\u0159ikl\u00e1daj\u00ed. Na kvantitativn\u00edch v\u00fdzkumech nen\u00ed nic \u0161patn\u00e9ho, ale zapom\u00edn\u00e1 se na kvalitativn\u00ed pozn\u00e1n\u00ed &#8211; jakoby rozhodoval jen po\u010det respondent\u016f.\u00a0<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;P\u0159e\u010d\u00edst \u010dl\u00e1nek&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/www.forbes.cz\/mereni-znacky-ma-sve-hranice-presto-vam-rekne-vic-nez-pouha-intuice\/&#8220; url_new_window=&#8220;on&#8220; button_alignment=&#8220;center&#8220; custom_margin=&#8220;||20px||false|false&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Na konferenci Brand Restart 2019 jsme p\u0159edstavili \u010dty\u0159i p\u0159\u00edpadov\u00e9 studie, ve kter\u00fdch n\u00e1s pozn\u00e1n\u00ed z\u00e1kazn\u00edka dovedlo k lep\u0161\u00ed zna\u010dce: od pevn\u00fdch pil\u00ed\u0159\u016f zna\u010dky, p\u0159es z\u00e1kaznick\u00e9 segmenty, a\u017e po kampan\u011b. D\u00edky vhled\u016fm z\u00edskan\u00fdch p\u0159i v\u00fdzkumu se i v\u00e1m poda\u0159\u00ed dostat mimo zab\u011bhnut\u00e9 marketingov\u00e9 rutiny &#8211; &#8222;ud\u011bl\u00e1me to jako loni&#8220; a &#8222;ud\u011bl\u00e1me to jako konkurence&#8220;. V\u0161echno najdete [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Restart 2019 \u2013 Lep\u0161\u00ed zna\u010dky d\u00edky v\u00fdzkumu &#060; Makevision<\/title>\n<meta name=\"description\" content=\"Na konferenci Brand Restart 2019 jsme p\u0159edstavili \u010dty\u0159i p\u0159\u00edpadov\u00e9 studie, ve kter\u00fdch n\u00e1s pozn\u00e1n\u00ed z\u00e1kazn\u00edka dovedlo k lep\u0161\u00ed zna\u010dce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/brand-restart\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Restart 2019 \u2013 Lep\u0161\u00ed zna\u010dky d\u00edky v\u00fdzkumu\" \/>\n<meta property=\"og:description\" content=\"Na konferenci Brand Restart 2019 jsme p\u0159edstavili \u010dty\u0159i p\u0159\u00edpadov\u00e9 studie, ve kter\u00fdch n\u00e1s pozn\u00e1n\u00ed z\u00e1kazn\u00edka dovedlo k lep\u0161\u00ed zna\u010dce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makevision.cz\/brand-restart\/\" \/>\n<meta property=\"og:site_name\" content=\"Makevision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/makevisioncz\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-04T14:20:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T21:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/03\/banner_brand_restart_2019_blue_gradient_1200x628_rgb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Honza P\u00e1v\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Brand Restart 2019 \u2013 Lep\u0161\u00ed zna\u010dky d\u00edky v\u00fdzkumu\" \/>\n<meta name=\"twitter:description\" content=\"Na konferenci Brand Restart 2019 jsme p\u0159edstavili \u010dty\u0159i p\u0159\u00edpadov\u00e9 studie, ve kter\u00fdch n\u00e1s pozn\u00e1n\u00ed z\u00e1kazn\u00edka dovedlo k lep\u0161\u00ed zna\u010dce.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/03\/banner_brand_restart_2019_blue_gradient_1200x628_rgb.png\" \/>\n<meta name=\"twitter:creator\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:site\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza P\u00e1v\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/makevision.cz\/brand-restart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/brand-restart\/\"},\"author\":{\"name\":\"Honza P\u00e1v\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\"},\"headline\":\"Brand Restart 2019\",\"datePublished\":\"2019-03-04T14:20:30+00:00\",\"dateModified\":\"2020-11-24T21:28:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/makevision.cz\/brand-restart\/\"},\"wordCount\":856,\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/brand-restart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/03\/brand-restart-2019.png\",\"articleSection\":[\"Konference a jin\u00e9 v\u00fdstupy\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/makevision.cz\/brand-restart\/\",\"url\":\"https:\/\/makevision.cz\/brand-restart\/\",\"name\":\"Brand Restart 2019 \u2013 Lep\u0161\u00ed zna\u010dky d\u00edky v\u00fdzkumu &#060; 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