{"id":828,"date":"2019-03-11T12:48:28","date_gmt":"2019-03-11T11:48:28","guid":{"rendered":"https:\/\/makevision.cz\/?p=828"},"modified":"2020-11-24T22:31:08","modified_gmt":"2020-11-24T21:31:08","slug":"brandstorming","status":"publish","type":"post","link":"https:\/\/makevision.cz\/brandstorming\/","title":{"rendered":"BRANDstorming 2019"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.22&#8243; custom_padding=&#8220;0|0px|54px|0px|false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|27px|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<p><!-- divi:paragraph -->Na BRANDstorming jsme p\u0159inesli spole\u010dnou p\u0159edn\u00e1\u0161ku Lovebrandu a Makevisionu. A taky bylo jasn\u00e9, \u017ee bude v\u00edce sto\u010dena ke zna\u010dk\u00e1m. P\u0159edn\u00e1\u0161eli jsme o tom, <strong>co v\u0161echno se m\u016f\u017ee pokazit v pr\u016fb\u011bhu implementace zna\u010dky<\/strong>. Komplikace nej\u010dast\u011bji souvis\u00ed s \u0159\u00edzen\u00edm t\u00fdmu (a jeho o\u010dek\u00e1v\u00e1n\u00ed), cel\u00e9ho projektu i energie v\u0161ech z\u00fa\u010dastn\u011bn\u00fdch. \u010c\u00e1st, kterou do p\u0159edn\u00e1\u0161ky vnesl Makevision, se t\u00fdkala hlavn\u011b pozn\u00e1n\u00ed p\u016fvodn\u00edho vn\u00edm\u00e1n\u00ed star\u00e9 zna\u010dky &#8211; mezi z\u00e1kazn\u00edky i zam\u011bstnanci. Pod\u00edvejte se na p\u0159edn\u00e1\u0161ku a hlavn\u011b na <strong>uk\u00e1zky ot\u00e1zek, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt pro sv\u00e9 vlastn\u00ed v\u00fdzkumy<\/strong>.<\/p>\n<p><!-- \/divi:heading --><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8220;3.19.18&#8243;]<script async class=\"speakerdeck-embed\" data-id=\"acd43dfe6c0d4bfb95c7fbb39f65cc78\" data-ratio=\"1.77777777777778\" src=\"\/\/speakerdeck.com\/assets\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;0|0px|0|0px|false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243;]<p><a href=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/03\/brandstorming_2019.pdf\">Prezentace z BRANDstormingu 2019 si m\u016f\u017eete st\u00e1hnout v PDF.<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<h2>Zaost\u0159ete na souvisej\u00edc\u00ed uk\u00e1zky<\/h2>\n<p><!-- \/divi:heading --><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.7.3&#8243; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.7.3&#8243; background_color=&#8220;#f4f2ff&#8220; custom_padding=&#8220;|||&#8220; hover_enabled=&#8220;0&#8243; custom_padding__hover=&#8220;|||&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.1)&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_text _builder_version=&#8220;4.7.3&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|600|||||||&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; hover_enabled=&#8220;0&#8243; custom_margin=&#8220;||0px||false|false&#8220; sticky_enabled=&#8220;0&#8243;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">Uk\u00e1zka dotazn\u00edku pro z\u00e1kazn\u00edky<\/h4>\n<p>P\u0159ipravili jsme pro v\u00e1s uk\u00e1zku ot\u00e1zek, na kter\u00e9 se pt\u00e1me z\u00e1kazn\u00edk\u016f, kdy\u017e zji\u0161\u0165ujeme sou\u010dasn\u00fd stav zna\u010dky. Vy m\u016f\u017eete tyto ot\u00e1zky vyu\u017e\u00edt pro va\u0161e vlastn\u00ed zkoum\u00e1n\u00ed. A nebojte se klidn\u011b dal\u0161\u00ed ot\u00e1zky p\u0159idat &#8211; kdy\u017e u\u017e d\u011bl\u00e1te v\u00fdzkum se z\u00e1kazn\u00edky, zjist\u011bte, jak nakupuj\u00ed, nebo jak\u00fd maj\u00ed vztah k va\u0161emu sortimentu.<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;Prohl\u00e9dnout ot\u00e1zky&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/dotaznik.makevision.cz\/?r=survey\/index&#038;sid=554898&#038;lang=cs&#8220; url_new_window=&#8220;on&#8220; button_alignment=&#8220;center&#8220; custom_margin=&#8220;||20px||false|false&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; background_color=&#8220;#f4f2ff&#8220; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;1px&#8220; box_shadow_blur=&#8220;3px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.1)&#8220; border_radii=&#8220;on|2px|2px|2px|2px&#8220;][et_pb_text _builder_version=&#8220;4.7.3&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;14px&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; hover_enabled=&#8220;0&#8243; custom_margin=&#8220;||0px||false|false&#8220; sticky_enabled=&#8220;0&#8243;]<h4 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"0.3.0.0-1550082008558\" data-quickaccess-id=\"header\" contenteditable=\"true\">Uk\u00e1zka dotazn\u00edku pro zam\u011bstnance<\/h4>\n<p>Na za\u010d\u00e1tku pr\u00e1ce na strategii zna\u010dky je vhodn\u00e9 zjistit, jak zna\u010dku vn\u00edmaj\u00ed sami zam\u011bstnanci. Vyzn\u011bn\u00ed ot\u00e1zek samotn\u00fdch se p\u0159\u00edli\u0161 nem\u011bn\u00ed. Pro \u00fasp\u011b\u0161nou implementaci ale pot\u0159ebujete v\u011bd\u011bt i co si mysl\u00ed o firm\u011b samotn\u00e9. D\u00edky tomuto dotaz\u00edku m\u016f\u017eete zjistit, jak\u00e1 je u v\u00e1s ve firm\u011b atmosf\u00e9ra. M\u016f\u017ee se st\u00e1t, \u017ee to bude to prvn\u00ed, na \u010dem je t\u0159eba zapracovat.<\/p>[\/et_pb_text][et_pb_button button_text=&#8220;Prohl\u00e9dnout ot\u00e1zky&#8220; _builder_version=&#8220;4.7.3&#8243; _module_preset=&#8220;default&#8220; button_url=&#8220;https:\/\/dotaznik.makevision.cz\/?r=survey\/index&#038;sid=797197&#038;newtest=Y&#038;lang=cs&#8220; url_new_window=&#8220;on&#8220; custom_margin=&#8220;||20px||false|false&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243; button_alignment=&#8220;center&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Na BRANDstorming jsme p\u0159inesli spole\u010dnou p\u0159edn\u00e1\u0161ku Lovebrandu a Makevisionu. A taky bylo jasn\u00e9, \u017ee bude v\u00edce sto\u010dena ke zna\u010dk\u00e1m. P\u0159edn\u00e1\u0161eli jsme o tom, co v\u0161echno se m\u016f\u017ee pokazit v pr\u016fb\u011bhu implementace zna\u010dky. Komplikace nej\u010dast\u011bji souvis\u00ed s \u0159\u00edzen\u00edm t\u00fdmu (a jeho o\u010dek\u00e1v\u00e1n\u00ed), cel\u00e9ho projektu i energie v\u0161ech z\u00fa\u010dastn\u011bn\u00fdch. \u010c\u00e1st, kterou do p\u0159edn\u00e1\u0161ky vnesl Makevision, se t\u00fdkala [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BRANDstorming 2019 \u2013 V\u00fdzkum p\u0159i implementaci zna\u010dky &#060; Makevision<\/title>\n<meta name=\"description\" content=\"Na BRANDstormingu jsme mluvili i to tom, jak se d\u00e1 p\u0159edej\u00edt probl\u00e9m\u016fm p\u0159i implementace strategie zna\u010dky, kdy\u017e zapoj\u00edte v\u00fdzkum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/brandstorming\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRANDstorming 2019 \u2013 V\u00fdzkum p\u0159i implementaci zna\u010dky\" \/>\n<meta property=\"og:description\" content=\"Na BRANDstormingu jsme mluvili i to tom, jak se d\u00e1 p\u0159edej\u00edt probl\u00e9m\u016fm p\u0159i implementace strategie zna\u010dky, kdy\u017e zapoj\u00edte v\u00fdzkum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makevision.cz\/brandstorming\/\" \/>\n<meta property=\"og:site_name\" content=\"Makevision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/makevisioncz\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-11T11:48:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T21:31:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/03\/brandstorming-2019-makevision.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Honza P\u00e1v\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BRANDstorming 2019 \u2013 V\u00fdzkum p\u0159i implementaci zna\u010dky\" \/>\n<meta name=\"twitter:description\" content=\"Na BRANDstormingu jsme mluvili i to tom, jak se d\u00e1 p\u0159edej\u00edt probl\u00e9m\u016fm p\u0159i implementace strategie zna\u010dky, kdy\u017e zapoj\u00edte v\u00fdzkum.\" \/>\n<meta name=\"twitter:creator\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:site\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza P\u00e1v\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/makevision.cz\/brandstorming\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/brandstorming\/\"},\"author\":{\"name\":\"Honza P\u00e1v\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\"},\"headline\":\"BRANDstorming 2019\",\"datePublished\":\"2019-03-11T11:48:28+00:00\",\"dateModified\":\"2020-11-24T21:31:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/makevision.cz\/brandstorming\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/brandstorming\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/03\/brandstorming-2019-makevision.png\",\"articleSection\":[\"Konference a jin\u00e9 v\u00fdstupy\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/makevision.cz\/brandstorming\/\",\"url\":\"https:\/\/makevision.cz\/brandstorming\/\",\"name\":\"BRANDstorming 2019 \u2013 V\u00fdzkum p\u0159i implementaci zna\u010dky &#060; 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