{"id":863,"date":"2019-04-15T15:42:22","date_gmt":"2019-04-15T13:42:22","guid":{"rendered":"https:\/\/makevision.cz\/?p=863"},"modified":"2020-11-24T22:53:03","modified_gmt":"2020-11-24T21:53:03","slug":"akceschopne-vhledy","status":"publish","type":"post","link":"https:\/\/makevision.cz\/akceschopne-vhledy\/","title":{"rendered":"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.22&#8243; custom_padding=&#8220;0|0px|0|0px|false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;680px&#8220; custom_padding=&#8220;27px|0px|21px|0px|false|false&#8220; use_custom_width=&#8220;on&#8220; custom_width_px=&#8220;680px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;]<p><span style=\"font-weight: 400;\">Na <a href=\"https:\/\/makevision.cz\/brand-restart\/\">konferenci Brand Restart jsm\u011b m\u011bli p\u0159edn\u00e1\u0161ku<\/a> o tom, jak n\u00e1m na\u0161e pr\u016fzkumnick\u00e9 v\u00fdpravy pom\u00e1haly u\u017e v Lovebrandu budovat lep\u0161\u00ed zna\u010dky pro na\u0161e klienty. Z\u00e1kladn\u00ed jednotkou t\u011bchto v\u00fdprav je vhled (anglicky insight).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O vhledech sl\u00fdch\u00e1te po\u0159\u00e1d dokola &#8211; m\u011bli byste na nich stav\u011bt kampan\u011b, ocen\u011bny jsou jen kampan\u011b s vhledy, a ka\u017ed\u00e1 prezentace do tendru mus\u00ed alespo\u0148 jeden vhled obsahovat. Jinak jste jako agentura neud\u011blali sv\u016fj dom\u00e1c\u00ed \u00fakol.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159em\u00fd\u0161leli jste ale o tom, co to vhled vlastn\u011b je a jak v\u00e1m v tom podnik\u00e1n\u00ed (a nebo t\u0159eba p\u0159i tvorb\u011b kampan\u011b nebo zna\u010dky pom\u016f\u017ee)? Pokud za\u010dnete googlovat, definic najdete mnoho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My vhled vn\u00edm\u00e1me jako <\/span><b>p\u0159ekvapiv\u00e9 zji\u0161t\u011bn\u00ed, kter\u00e9 vych\u00e1z\u00ed z hlubok\u00e9ho pozn\u00e1n\u00ed z\u00e1kazn\u00edka<\/b><span style=\"font-weight: 400;\">. Takov\u00e9 zji\u0161t\u011bn\u00ed odhaluje na prvn\u00ed pohled skryt\u00e9 d\u016fvody, skryt\u00e9 za chov\u00e1n\u00edm tohoto z\u00e1kazn\u00edka. A p\u0159esto\u017ee je toto chov\u00e1n\u00ed na prvn\u00ed pohled skryt\u00e9, p\u0159ijde v\u00e1m realistick\u00e9 &#8211; n\u00e1sleduje takov\u00fd \u201cajo\u201d efekt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uka\u017eme si dva p\u0159\u00edklady vhled\u016f, kter\u00e9 pova\u017eujeme za dobr\u00e9 (jsou z online focus group v\u00fdzkum, kter\u00fd jsme realizovali pro Adrop.cz, e-shop, kter\u00fd se specializuje na z\u00e1\u017eitky pro chlapy):<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">P\u0159edt\u00edm, ne\u017e z\u00e1\u017eitek nakoup\u00edm, otestuji, jak funguje z\u00e1kaznick\u00e1 podpora a zda odpov\u00edd\u00e1.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vyrob\u00edm fale\u0161n\u00fd voucher, abych si otestovala, zda m\u00e1 obdarovan\u00fd ze z\u00e1\u017eitku skute\u010dn\u011b radost a a\u017e pak voucher koup\u00edm.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Oba vhledy ukazuj\u00ed p\u0159ekvapiv\u00e9 chov\u00e1n\u00ed lid\u00ed, kte\u0159\u00ed nakupuj\u00ed z\u00e1\u017eitky. Na nic takov\u00e9ho bychom pravd\u011bpodobn\u011b v zaseda\u010dce nep\u0159i\u0161li (pokud bychom tam tedy nem\u011bli lidi z klientovi infolinky). P\u0159esto, kdy\u017e si je p\u0159e\u010dtete, dovedete si p\u0159edstavit, \u017ee takov\u00fd \u010dlov\u011bk existuje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Takov\u00e9 vhledy jsou zaj\u00edmav\u00e9. Roz\u0161\u00ed\u0159\u00ed v\u00e1m obzory a umo\u017en\u00ed v\u00e1m pod\u00edvat se na probl\u00e9m o\u010dima z\u00e1kazn\u00edka. Tedy hned z n\u011bkolika r\u016fzn\u00fdch \u00fahl\u016f. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jen\u017ee v\u00e1m ne\u0159eknou, jak je m\u00e1te vyu\u017e\u00edt: jak postavit kampan\u011b, jak zlep\u0161it slu\u017ebu nebo nab\u00eddku ve va\u0161em e-shopu. K tomu pot\u0159ebujete p\u0159idat vlastn\u00ed my\u0161lenku, kter\u00e1 vych\u00e1z\u00ed bu\u010f z va\u0161ich zku\u0161enost\u00ed, nebo ze znalosti va\u0161eho byznysu. Jen pak je vhled nejen zaj\u00edmav\u00fd, ale i akceschopn\u00fd. A proto\u017ee <a href=\"https:\/\/makevision.cz\/vyzkum-nove-napady\/\">firmy maj\u00ed n\u00e1pad\u016f spoustu<\/a>, pot\u0159ebuj\u00ed hlavn\u011b ty, kter\u00e9 je posunou dop\u0159edu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u016f\u017eete ud\u011blat sebelep\u0161\u00ed v\u00fdzkum a objevit svat\u00fd gr\u00e1l. Samotn\u00fd vhled ale nen\u00ed samosp\u00e1sn\u00fd. Pokud ho nedok\u00e1\u017eete kreativn\u011b posunout a rozvinout, bude v\u00e1m nejsp\u00ed\u0161 k ni\u010demu. I to je jeden z d\u016fvod\u016f, pro\u010d na\u0161e v\u00fdstupy z v\u00fdzkum\u016f neobsahuj\u00ed pouze soupis vhled\u016f, ale i celou \u0159adu mo\u017en\u00fdch n\u00e1pad\u016f, jak dan\u00fd vhled vyu\u017e\u00edt v marketingu nebo byznysu klienta. <\/span><span style=\"font-weight: 400;\">Adrop.cz by tak mohl p\u0159ipravit \u0161ablony pro \u201cfale\u0161n\u00e9 vouchery\u201d, kter\u00e9 si \u010dlov\u011bk jednodu\u0161e vypln\u00ed a pak vytiskne v t\u011bch p\u0159\u00edpadech, kdy si chce otestovat, jestli se obdarovan\u00e9mu z\u00e1\u017eitek l\u00edb\u00ed.<\/span><\/p>\n<p><strong>Pokud tedy vid\u00edte n\u011bjak\u00fd vhled a v\u00edte, jak ho prom\u00edtnou do konkr\u00e9tn\u00ed zm\u011bny, jde o vhled akceschopn\u00fd.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>Na konferenci Brand Restart jsm\u011b m\u011bli p\u0159edn\u00e1\u0161ku o tom, jak n\u00e1m na\u0161e pr\u016fzkumnick\u00e9 v\u00fdpravy pom\u00e1haly u\u017e v Lovebrandu budovat lep\u0161\u00ed zna\u010dky pro na\u0161e klienty. Z\u00e1kladn\u00ed jednotkou t\u011bchto v\u00fdprav je vhled (anglicky insight). O vhledech sl\u00fdch\u00e1te po\u0159\u00e1d dokola &#8211; m\u011bli byste na nich stav\u011bt kampan\u011b, ocen\u011bny jsou jen kampan\u011b s vhledy, a ka\u017ed\u00e1 prezentace do tendru [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f &#060; Makevision<\/title>\n<meta name=\"description\" content=\"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/akceschopne-vhledy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f &#060; Makevision\" \/>\n<meta property=\"og:description\" content=\"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makevision.cz\/akceschopne-vhledy\/\" \/>\n<meta property=\"og:site_name\" content=\"Makevision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/makevisioncz\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-15T13:42:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T21:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Honza P\u00e1v\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?\" \/>\n<meta name=\"twitter:creator\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:site\" content=\"@makevisioncz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza P\u00e1v\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/\"},\"author\":{\"name\":\"Honza P\u00e1v\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\"},\"headline\":\"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f\",\"datePublished\":\"2019-04-15T13:42:22+00:00\",\"dateModified\":\"2020-11-24T21:53:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/\"},\"wordCount\":668,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png\",\"articleSection\":[\"\u010cl\u00e1nky\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/makevision.cz\/akceschopne-vhledy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/\",\"url\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/\",\"name\":\"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f &#060; Makevision\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png\",\"datePublished\":\"2019-04-15T13:42:22+00:00\",\"dateModified\":\"2020-11-24T21:53:03+00:00\",\"description\":\"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?\",\"breadcrumb\":{\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/makevision.cz\/akceschopne-vhledy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage\",\"url\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png\",\"contentUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/makevision.cz\/akceschopne-vhledy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/makevision.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/makevision.cz\/#website\",\"url\":\"https:\/\/makevision.cz\/\",\"name\":\"Makevision\",\"description\":\"Vezmeme v\u00e1s na pr\u016fzkum mezi va\u0161e z\u00e1kazn\u00edky\",\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/makevision.cz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/makevision.cz\/#organization\",\"name\":\"Makevision\",\"url\":\"https:\/\/makevision.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png\",\"contentUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png\",\"width\":2006,\"height\":800,\"caption\":\"Makevision\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/makevisioncz\",\"https:\/\/twitter.com\/makevisioncz\",\"https:\/\/linkedin.com\/makevisioncz\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89\",\"name\":\"Honza P\u00e1v\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g\",\"caption\":\"Honza P\u00e1v\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f &#060; Makevision","description":"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/makevision.cz\/akceschopne-vhledy\/","og_locale":"cs_CZ","og_type":"article","og_title":"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f &#060; Makevision","og_description":"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?","og_url":"https:\/\/makevision.cz\/akceschopne-vhledy\/","og_site_name":"Makevision","article_publisher":"https:\/\/facebook.com\/makevisioncz","article_published_time":"2019-04-15T13:42:22+00:00","article_modified_time":"2020-11-24T21:53:03+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png","type":"image\/png"}],"author":"Honza P\u00e1v","twitter_card":"summary_large_image","twitter_description":"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?","twitter_creator":"@makevisioncz","twitter_site":"@makevisioncz","twitter_misc":{"Napsal(a)":"Honza P\u00e1v","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/#article","isPartOf":{"@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/"},"author":{"name":"Honza P\u00e1v","@id":"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89"},"headline":"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f","datePublished":"2019-04-15T13:42:22+00:00","dateModified":"2020-11-24T21:53:03+00:00","mainEntityOfPage":{"@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/"},"wordCount":668,"commentCount":0,"publisher":{"@id":"https:\/\/makevision.cz\/#organization"},"image":{"@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage"},"thumbnailUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png","articleSection":["\u010cl\u00e1nky"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/makevision.cz\/akceschopne-vhledy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/","url":"https:\/\/makevision.cz\/akceschopne-vhledy\/","name":"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f &#060; Makevision","isPartOf":{"@id":"https:\/\/makevision.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage"},"image":{"@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage"},"thumbnailUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png","datePublished":"2019-04-15T13:42:22+00:00","dateModified":"2020-11-24T21:53:03+00:00","description":"V\u00fdzkumy d\u011bl\u00e1me proto, abychom z\u00edskali vhledy. Chceme na nich stav\u011bt kampan\u011b, ukazovat je v p\u0159\u00edpadovk\u00e1ch, ... ale to to vlastn\u011b ty vhledy jsou?","breadcrumb":{"@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/makevision.cz\/akceschopne-vhledy\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/#primaryimage","url":"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png","contentUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/04\/akceschopny-insight.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/makevision.cz\/akceschopne-vhledy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/makevision.cz\/"},{"@type":"ListItem","position":2,"name":"Co jsou to vhledy? A jak se li\u0161\u00ed ty b\u011b\u017en\u00e9 od akceschopn\u00fdch vhled\u016f"}]},{"@type":"WebSite","@id":"https:\/\/makevision.cz\/#website","url":"https:\/\/makevision.cz\/","name":"Makevision","description":"Vezmeme v\u00e1s na pr\u016fzkum mezi va\u0161e z\u00e1kazn\u00edky","publisher":{"@id":"https:\/\/makevision.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/makevision.cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/makevision.cz\/#organization","name":"Makevision","url":"https:\/\/makevision.cz\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/makevision.cz\/#\/schema\/logo\/image\/","url":"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png","contentUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png","width":2006,"height":800,"caption":"Makevision"},"image":{"@id":"https:\/\/makevision.cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/makevisioncz","https:\/\/twitter.com\/makevisioncz","https:\/\/linkedin.com\/makevisioncz"]},{"@type":"Person","@id":"https:\/\/makevision.cz\/#\/schema\/person\/35c86706579483d68c7bda1c61df0b89","name":"Honza P\u00e1v","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/makevision.cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c023c0ab5463c70485bbd660a18fea3?s=96&d=mm&r=g","caption":"Honza P\u00e1v"}}]}},"_links":{"self":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts\/863"}],"collection":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":2,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts\/863\/revisions"}],"predecessor-version":[{"id":2206,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts\/863\/revisions\/2206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/media\/864"}],"wp:attachment":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/media?parent=863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/categories?post=863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/tags?post=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}