{"id":30,"count":4,"description":"P\u0159i pr\u00e1ci na strategii zna\u010dky se vyplat\u00ed pochopit, jak z\u00e1kazn\u00edci vn\u00edmaj\u00ed nejen zna\u010dku jako takovou, ale i produktovou kategorii. To, jak se lid\u00e9 rozhoduj\u00ed, m\u016f\u017ee ovlivnit nejen definici zna\u010dky, ale tak\u00e9 jej\u00ed celkov\u00e9 vyzn\u011bn\u00ed.\r\n\r\nPod\u00edvejte se na \u010dl\u00e1nky o v\u00fdzkumech a p\u0159\u00edpadov\u00e9 studie, ve kter\u00fdch jsme na\u0161im klient\u016fm pomohli nastavit lep\u0161\u00ed zna\u010dku.","link":"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/","name":"V\u00fdzkumy pro strategii zna\u010dky","slug":"vyzkum-strategie-znacky","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00fdzkumy pro strategii zna\u010dky &#060; Makevision<\/title>\n<meta name=\"description\" content=\"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00fdzkumy pro strategii zna\u010dky\" \/>\n<meta property=\"og:description\" content=\"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/\" \/>\n<meta property=\"og:site_name\" content=\"Makevision\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/06\/blog-forbes-poznavani-zakazniku.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"V\u00fdzkumy pro strategii zna\u010dky\" \/>\n<meta name=\"twitter:description\" content=\"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/06\/blog-forbes-poznavani-zakazniku.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@makevisioncz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/\",\"url\":\"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/\",\"name\":\"V\u00fdzkumy pro strategii zna\u010dky &#060; Makevision\",\"isPartOf\":{\"@id\":\"https:\/\/makevision.cz\/#website\"},\"description\":\"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.\",\"breadcrumb\":{\"@id\":\"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/#breadcrumb\"},\"inLanguage\":\"cs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/makevision.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00fdzkumy pro strategii zna\u010dky\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/makevision.cz\/#website\",\"url\":\"https:\/\/makevision.cz\/\",\"name\":\"Makevision\",\"description\":\"Vezmeme v\u00e1s na pr\u016fzkum mezi va\u0161e z\u00e1kazn\u00edky\",\"publisher\":{\"@id\":\"https:\/\/makevision.cz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/makevision.cz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/makevision.cz\/#organization\",\"name\":\"Makevision\",\"url\":\"https:\/\/makevision.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/makevision.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png\",\"contentUrl\":\"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png\",\"width\":2006,\"height\":800,\"caption\":\"Makevision\"},\"image\":{\"@id\":\"https:\/\/makevision.cz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/makevisioncz\",\"https:\/\/twitter.com\/makevisioncz\",\"https:\/\/linkedin.com\/makevisioncz\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u00fdzkumy pro strategii zna\u010dky &#060; Makevision","description":"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/","og_locale":"cs_CZ","og_type":"article","og_title":"V\u00fdzkumy pro strategii zna\u010dky","og_description":"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.","og_url":"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/","og_site_name":"Makevision","og_image":[{"width":1600,"height":900,"url":"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/06\/blog-forbes-poznavani-zakazniku.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"V\u00fdzkumy pro strategii zna\u010dky","twitter_description":"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.","twitter_image":"https:\/\/makevision.cz\/wp-content\/uploads\/2019\/06\/blog-forbes-poznavani-zakazniku.jpg","twitter_site":"@makevisioncz","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/","url":"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/","name":"V\u00fdzkumy pro strategii zna\u010dky &#060; Makevision","isPartOf":{"@id":"https:\/\/makevision.cz\/#website"},"description":"P\u0159i tvorb\u011b strategie zna\u010dky je v\u00fdzkum zdrojem d\u016fle\u017eit\u00fdch vhled\u016f. D\u00edky v\u00fdzkumu pozn\u00e1te, jak lid\u00e9 o zna\u010dk\u00e1ch uva\u017euj\u00ed, a dok\u00e1\u017eete se vc\u00edtit do jejich pot\u0159eb.","breadcrumb":{"@id":"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/#breadcrumb"},"inLanguage":"cs"},{"@type":"BreadcrumbList","@id":"https:\/\/makevision.cz\/tag\/vyzkum-strategie-znacky\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/makevision.cz\/"},{"@type":"ListItem","position":2,"name":"V\u00fdzkumy pro strategii zna\u010dky"}]},{"@type":"WebSite","@id":"https:\/\/makevision.cz\/#website","url":"https:\/\/makevision.cz\/","name":"Makevision","description":"Vezmeme v\u00e1s na pr\u016fzkum mezi va\u0161e z\u00e1kazn\u00edky","publisher":{"@id":"https:\/\/makevision.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/makevision.cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/makevision.cz\/#organization","name":"Makevision","url":"https:\/\/makevision.cz\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/makevision.cz\/#\/schema\/logo\/image\/","url":"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png","contentUrl":"https:\/\/makevision.cz\/wp-content\/uploads\/2018\/12\/Makevision_RGB.png","width":2006,"height":800,"caption":"Makevision"},"image":{"@id":"https:\/\/makevision.cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/makevisioncz","https:\/\/twitter.com\/makevisioncz","https:\/\/linkedin.com\/makevisioncz"]}]}},"_links":{"self":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/tags\/30"}],"collection":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/makevision.cz\/wp-json\/wp\/v2\/posts?tags=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}